The report uses Black Americans and not African Americans because it includes a growing number of immigrants and their children. Constantine von Hoffman on February 16, 2024 Attention marketers: America’s Black population is more diverse, more reachable and more demanding than ever before, according to a new survey. The report, “The Global Black Audience,” from … Continue reading American Black consumers: More diverse, demanding and reachable than ever
By Michael Grothaus August 22, 2023 If you’re looking to hire a new employee, you should know that what employers are offering has risen dramatically in the past year. But what employees want has also gone up. That’s according to the Federal Reserve Bank of New York’s Center for Microeconomic Data July 2023 Survey of … Continue reading Workers are demanding record-high salaries, but here’s what the average full-time job pays
Liz Kislik — April 17, 2018 Follow @lizkislik — April 17, 2018 In organizations where employees generally trust their management and each other, you don’t hear many complaints about lack of transparency. But in other places, demands for transparency can take an ugly tone, and even become so entrenched that it seems as if everything … Continue reading Why It’s Unusual to Improve Anything By Demanding Transparency
Scott LambertOctober 30, 2015 The world of online marketing strategy is full of pitfalls and potential content marketing mistakes. Digital marketing personalization is one of them. While it’s not practical to create a completely personalized marketing campaign or customer experience for every single individual who passes through your sales pipeline, you can certainly take steps … Continue reading 7 Valuable Tips On How To Personalize Your Digital Marketing for Demanding Buyers
