August 17, 2025 Dell’s AI reinvention is a model for every company BY Keith Ferrazzi When Dell Technologies’ CTO John Roese expanded into the role of Chief AI Officer last year, one thing was clear: they were rallying behind a clear challenge to move fast or get left behind. They set a two-year deadline to do … Continue reading Dell’s AI reinvention is a model for every company
January 09, 2025 Dell’s new PC names are boring—and a smart move The computer giant is ditching decades-old sub-brands in favor of ones nearly identical to Apple’s. They’re derivative, but effective. BY Katy Steinmetz There are surely many reasons that the parents of tech icon Michael Dell did not name him Inspiron or XPS. For one, … Continue reading Dell’s new PC names are boring—and a smart move
