Laurie Sullivan @lauriesullivan, (May 28, 2015) A growing need to track performance in mobile applications prompted Google to build out a tool that tracks metrics, and sign on partners to support the move. The company announced Google Analytics for Apps Thursday at its annual I/O conference. The tool provides greater transparency into the effectiveness of … Continue reading Google Delivers On Need To Track Mobile Metrics, Performance (DD)
Tag Archives: Delivers
Looking For A New Ad Product That Delivers Premium Results? Look No Further Than Native
Columnist Rob Rasko asserts that differentiating between “native” and “in-feed” ads is key to delivering a true premium ad product that’s worth a higher price. Rob Rasko on March 16, 2015 It’s no secret that there is very little consensus on the definition of native advertising. Some digital marketers will argue that a native ad … Continue reading Looking For A New Ad Product That Delivers Premium Results? Look No Further Than Native
Email Marketing: Write a Subject Line that Delivers
Nicolas Cage had 60 seconds to steal a car. You wish you had half that long to get someone to open your email. In truth, most readers will give your subject line less than 3 seconds before they decide to delete or open. How do you make the most of those 3 short seconds? Write … Continue reading Email Marketing: Write a Subject Line that Delivers
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