Tag Archives: Decay

The Curse of Motivation Decay: How to Deal With the Threat of Employee Burnout

Hachem Ramki September 23, 2020 Motivation is a finite resource, a force of energy that exists both within an employee’s being, as well as beyond them. It’s the metric that tracks the direction, duration, and intensity of initiating and maintaining work productivity. Motivation has been the catalyst for change in different areas. The focus on … Continue reading The Curse of Motivation Decay: How to Deal With the Threat of Employee Burnout →

Improve Your Email Marketing Campaigns by Avoiding B2B Data Decay

Data Driven Techniques

Rachel MartinezMay 24, 2015 Email marketing campaigns are a great way to engage with your prospects and can provide a significant ROI. However, if your database is not up-to-date, you may be reaching out to email zombies – inactive contacts that no longer open your marketing emails. Not only does this hurt your deliverability rates, … Continue reading Improve Your Email Marketing Campaigns by Avoiding B2B Data Decay →

Is Data Decay Negatively Impacting Your B2B Lead Generation Campaigns? [Infographic]

B2B

Rachel MartinezMarch 19, 2015 If you want to run a successful lead generation campaign, you need to have high-quality data. But here’s the problem. Many businesses don’t have access to complete and accurate information. People often change jobs or titles, companies go out of business, and mergers occur. Not only that, but companies often ask … Continue reading Is Data Decay Negatively Impacting Your B2B Lead Generation Campaigns? [Infographic] →