Tag Archives: Dangerous

These are the most dangerous products from CES 2024, according to privacy and environmental advocates

  By Associated Press January 14, 2024 The best CES products pierce through the haze of marketing hype at the Las Vegas gadget show to reveal innovations that could improve lives. The worst could harm us or our society and the planet in such “innovatively bad” ways that a panel of self-described dystopia experts has … Continue reading These are the most dangerous products from CES 2024, according to privacy and environmental advocates

IAS Brand Safety, Suitability Shows How Marketers Identified 61% Of Dangerous Content

IAS Brand Safety, Suitability Shows How Marketers Identified 61% Of Dangerous Content by Laurie Sullivan  @lauriesullivan, August 22, 2023 Measure, calibrate, and optimize are part of a new strategy outlined in a white paper from Integral Ad Science released Tuesday. For advertisers it has become a critical part of managing media quality for campaigns. More … Continue reading IAS Brand Safety, Suitability Shows How Marketers Identified 61% Of Dangerous Content

Amazon makes advocacy group’s list of most dangerous US workplaces, again

Amazon and Tesla listed among the most dangerous US workplaces (updated) A report puts them on par with riskier farms and construction companies. J. Fingas @jonfingas April 26th, 2018 Jasper Juinen/Bloomberg via Getty Images Amazon and Tesla are usually proud of appearing on lists, but not this time around. The advocacy group National Council for … Continue reading Amazon makes advocacy group’s list of most dangerous US workplaces, again

Fatigue Can Be as Dangerous as Drinking on the Job

Steven Handmaker — November 8, 2019 Follow @handmaker Beep. Beep. Beep. Hear that? It’s your alarm sounding, except you feel like you just closed your eyes moments ago. Coming from the world of insurance, we’re surrounded by risk management best practices, and making sleep a priority for our employees and our clients has become an … Continue reading Fatigue Can Be as Dangerous as Drinking on the Job

Marketers, ‘The Joneses’ and why it’s dangerous to try and keep up with them

Companies must make a commitment to be strategic without endless instruction and wasted time for employees who actually use the martech. Steve Olenski on September 5, 2019 For those of you not familiar with the term Keeping Up With the Joneses, it can often refer to the practice of trying to keep up with, or even one-up, someone else when … Continue reading Marketers, ‘The Joneses’ and why it’s dangerous to try and keep up with them

One Dangerous Mistake is Preventing Successful Buyer Persona Development

Brittany Laeger — June 28, 2017 — June 28, 2017 I see it all the time. Whether it’s a new HubSpot portal, a PDF document, or just in conversation, there seems to be one, universally dangerous tactic that keeps marketers from having successful and useful buyer personas. Now before I tell you what the one … Continue reading One Dangerous Mistake is Preventing Successful Buyer Persona Development