Hachem Ramki September 23, 2020 Motivation is a finite resource, a force of energy that exists both within an employee’s being, as well as beyond them. It’s the metric that tracks the direction, duration, and intensity of initiating and maintaining work productivity. Motivation has been the catalyst for change in different areas. The focus on … Continue reading The Curse of Motivation Decay: How to Deal With the Threat of Employee Burnout
Elise Dopson — April 8, 2019 Follow @elisedopson — April 8, 2019 Marketers are intimately familiar with their industry and product. But that familiarity isn’t always an advantage. Often, they unknowingly overwhelm or confuse the same visitors they seek to persuade (with long, jargon-filled product pages, for example). Your knowledge, in other words, can become … Continue reading The “Curse of Knowledge”: How Expertise Can Hurt Marketing
by Todd Grennan November 29, 2015November 29, 2015 You know what might really help your email outreach? Making all the people who give you their email addresses indicate a second time that they actually, really, genuinely want to receive messages from you. Sound crazy? It isn’t. At first glance, the benefits of requiring a double … Continue reading Embracing the Double Opt-In: How It Can Be an Email Blessing, Not a Curse
Mike MoranMay 27, 2015 While I usually preach differentiation to large businesses, I also work with a lot of small businesses in my workshops and online courses. Seems like lately a bunch of small businesses decided to get serious about digital. And some of them aren’t always happy about my advice, because their differentiation has … Continue reading Differentiate or Die! The Digital Marketing Curse.