Intent Data Drives Lower CPCs, Higher CTRs, Stronger Performance In PPC Campaigns by Laurie Sullivan  @lauriesullivan, May 5, 2023 Intent-based audience targeting can generate a lower cost per click (CPC) when compared in a study with a controlled audience — 59.6% lower, based on a 95% confidence score, according to recent data from Foundry, the … Continue reading Intent Data Drives Lower CPCs, Higher CTRs, Stronger Performance In PPC Campaigns →