by Brian Basilico May 26, 2016 Follow @bbasilicoMay 26, 2016 I need to be honest with you (not that I was lying before). I was not motivated to write this blog. I am not in the mood, and I am not inspired. What could I write about that would inspire you when I was not … Continue reading How To Curate Creativity With Your Calendar And Accountability
by Norman Arvidsson May 14, 2016 Follow @https://twitter.com/NormanArvidssonMay 14, 2016 Stress narrows the mind. That makes evolutionary sense. When you’re in the middle of a forest getting hunted by some kind of animal, you don’t want your attention to go wandering off. That might get you killed. You want it to be there, focused on … Continue reading 9 Online Resources That Can Help You to Keep Creativity During High Workloads
Leah YanezOctober 16, 2015 Creativity lies within all of us. Contrary to popular belief, you are not just born with it. Being creative is (Dare I say it?) a process. It is defined as a cognitive process that produces new ideas or transforms old ideas into updated concepts. Creativity happens all of the time, whether … Continue reading Creativity: Maybe We Were Born With It?
Will KerschbaumAugust 30, 2015 Being a Creative is a tricky thing. There are going to be days when the right side of the brain isn’t humming along at 100%. Since the writers and designers at The Whole Brain Group work in a fast-paced environment, we all need to have go-to methods to jumpstart our creative … Continue reading Chasing The Muse: What To Do When Your Creativity Collapses
Ryan ScottAugust 25, 2015 When we think about the top qualities of strong business leaders, we tend to skip over one essential trait: creativity. Creativity often gets mistakenly categorized as the provenance of artistic types, or an optional mode to pursue when the work day is done. Amidst the hubbub of our jobs, so many … Continue reading Diagnosis: Creativity. Here’s How to Catch It.
Creativity and technology don’t need to be at odds with one another. Columnist Mary Wallace explains why the two must work together to deliver the best marketing results. Mary Wallace on July 21, 2015 My son’s best friend used to love Legos. He built huge spaceships, visited Lego stores, and joined a Lego club. He now … Continue reading Technology And Creativity Must Play Nice Together In The Marketing Sandbox
Dan ShewanJune 15, 2015 “Good artists copy. Great artists steal.” Although the precise origins of this controversial statement have been hotly disputed for years, it was the late Steve Jobs who famously attributed it to Pablo Picasso. Regardless of who actually said these words, they have given countless artists the “creative license” to be inspired … Continue reading Landing Page Inspiration: 17 Examples to Spark Your Creativity
Despite the naysayers, programmatic doesn’t have to crush creativity. Columnist Melody Gambino believes data and art can work hand-in-hand. Melody Gambino on May 1, 2015 Creative people in advertising are in the middle of an identity crisis of sorts as programmatic media technology sweeps the industry. While reactionaries are calling programmatic the “death of creativity,” … Continue reading Finding Creativity In The Age Of Programmatic
Jeff DeGraffApril 29, 2015 How do you teach creativity? I’ve had to work through this issue for over 25 years. In 1990, I returned to being a professor after taking five years off to be a senior executive in what was an entrepreneurial company when I started and multibillion dollar multinational corporation when I left … Continue reading The Secret to Teaching Creativity at Business School
By Daniel Levy, January 15, 2015 Technology has transformed social media marketing into a science. Now, sophisticated algorithms determine impact and success rates of campaigns. Scientifically, content and message can be either subtly or overtly changed on the fly to ensure campaigns gain their highest levels of success possible. Social media marketing is no longer … Continue reading Social media marketing: creativity is not enough
