Brad Smith — November 14, 2016 Follow @bsmarketer— November 14, 2016 Words matter. People may not read everything, but they do scan. And they process information subconsciously at lightning speeds to determine if they’ll click or bounce within a few fractions of a second. So while some words, like “Submit” on your button, may seem … Continue reading 7 Conversion-Sabotaging Words to Avoid at All Costs →