Tag Archives: Continues

Data infrastructure consolidation continues as Fivetran, dbt Labs merge

M&A in the data ecosystem has some concerned about the future of open-source tools. Mike Pastore on October 14, 2025      xData infrastructure vendor Fivetran signed a definitive agreement this week to merge in an all-stock deal with dbt Labs. It is the third merger or acquisition for Fivetran in the last five months. The … Continue reading Data infrastructure consolidation continues as Fivetran, dbt Labs merge

AI continues to aid marketers’ quest for authenticity: Report

2025 looks to be a year when marketers’ refine trends and strategies already underway, according to a new HubSpot report. Constantine von Hoffman on January 15, 2025   Marketers’ fast adoption of AI is letting them try different strategies and focus more on authenticity, according to HubSpot’s new State of Marketing 2025 report.  The report, … Continue reading AI continues to aid marketers’ quest for authenticity: Report

Adobe continues to roll out genAI capabilities across its platform

Adobe continues to weave generative AI into applications across its platform in a series of new product announcements. Kim Davis on March 27, 2024 “When we think about the magic and value of AI, we know that it actually comes only from a seamless integration into the workflows that you, as customers, already know and … Continue reading Adobe continues to roll out genAI capabilities across its platform

Video Continues To Drive Programmatic Spending Growth

Video Continues To Drive Programmatic Spending Growth by Ray Schultz , August 17, 2023 Video will continue to dominate programmatic display ad spending going forward, according to a statistical summary on the state of programmatic released Thursday by Insider Intelligence/eMarketer. In 2023, video spend will total $74.47 billion, versus $59.49 billion for other programmatic digital … Continue reading Video Continues To Drive Programmatic Spending Growth