Podcast Consumption Rebounds After Q1 Dip Among Young Listeners by Ray Schultz , July 22, 2022 Publishers who offer podcasts should be relieved. Daily podcast consumption has recovered from a dip earlier in the year, at least among young listeners, according to Edison Research’s latest Share of Ear audio listening diary survey analysis. The survey is conducted … Continue reading Podcast Consumption Rebounds After Q1 Dip Among Young Listeners
How Influential Is VOD In Kids’ Media Consumption, Ad Recall, Purchase Intent? by Karlene Lukovitz @KLmarketdaily, February 3, 2022 A new study of kids’ media consumption, recall of brands and ads, purchase intent and other media behaviors shows video-on-demand (VOD) consistently coming in behind YouTube, and sometimes behind broadcast TV. The survey with 2,000 U.S. … Continue reading How Influential Is VOD In Kids’ Media Consumption, Ad Recall, Purchase Intent?
Ertugrul Emre Ertekin February 17, 2021 Creating a paperless office is an aspirational goal of many businesses, but many organizations have yet to achieve this milestone. In reality, quite a few organizations are moving in the opposite direction and using more paper than in the past. The average office worker in the U.S. uses roughly … Continue reading A Farewell to Waste: 5 Ways to Reduce Paper Consumption in Your Office
SAP and McKinsey point to the different approaches needed by marketing and advertising for these growing channels. Barry Levine on February 4, 2019 at 5:07 pm The modern marketer’s job is not just about selling a product, like moving a new car off a dealer’s lot. Increasingly, it’s about selling a service, like leasing a … Continue reading Why subscription and consumption services need a different kind of marketing
Sandra Wrobel-Konior — January 24, 2019 Follow @sandricz — January 24, 2019 A growing number of e-commerce businesses and payment solutions have also opened opportunities for innovations that make online consumers life easier. Not to mention business advantages for online stores and a new way to monetize their services. Subscriptions got very popular in the … Continue reading Subscriptions in e-Commerce Driven By the Shift in Consumption Habits
Ana Gotter — October 24, 2017 Follow @ana_gotter — October 24, 2017 We’re all walking around with phones semi-glued to our hands, so it only makes sense that mobile usage has been increasing at a rate fast enough that it has surpassed desktop usage. We’re spending more time than ever on our mobile devices. That … Continue reading Desktop vs. Mobile Video Consumption: What You Need to Know
Kevin Goldberg — August 2, 2017 Follow @Kevin_Goldberg — August 2, 2017 Podcasts are growing rapidly, insanely even. Due to the minimal barriers of entry, it’s never been easier to create and produce a podcast and make it available for millions of people to listen to. As a result, we have a TON of podcasts … Continue reading The Rapid Growth of Podcast Consumption [Infographic]
Stacey Rudolph — July 17, 2017 — July 17, 2017 Did you know more than 70% of digital users access internet using multiple devices? Of course, this poses a new challenge to marketers and more than 84% of marketers feel that an important cross device marketing strategy is essential for success of their online business. … Continue reading The Rise of Multiple Device Content Consumption and the Growing Importance of Multi-Device Marketing Strategy [Infographic]
Stacey Rudolph — February 14, 2017 — February 14, 2017 Technology innovation is changing the way we interact and behave. Over the past twenty years, we have moved from monochromatic newspaper to playbooks to digital news portals. This evolution in news consumption inadvertently means the future of advertising is also drastically changing. To give credence … Continue reading How Digital News Consumption is Shaping the Future of Advertising [Infographic]
Manish AroraAugust 21, 2015 As has been known for some time now, traditional, keyword based SEO (Search Engine Optimization) is dead and has given way to Content Marketing. Within Content, Video is the fastest growing segment and it accounts for more than three-quarters of the growth in data over the internet. This is the reason why brands … Continue reading What is Video Content Consumption Analytics and What Can it Do For You?
