Tag Archives: Consent

Reaching global equilibrium: The value of consent and user preference

While consent is core to operating ethically, it is crucial not to forget about user experience. Ben Barokas on January 9, 2019  The introduction of the General Data Protection Regulation (GDPR) this year started a ripple of privacy legislation across the globe, with governments evaluating whether current laws are enough to protect the personal data … Continue reading Reaching global equilibrium: The value of consent and user preference

Google Takes Conservative GDPR Approach, Confirms Consent Before Targeting Ads

Google Takes Conservative GDPR Approach, Confirms Consent Before Targeting Ads by Laurie Sullivan  @lauriesullivan, May 31, 2018 Google continues to take a conservative approach on the European Union’s General Data Protection Privacy Regulations — and it seems to be paying off. While most companies have been scrambling to comply with GDPR, The Wall Street Journal … Continue reading Google Takes Conservative GDPR Approach, Confirms Consent Before Targeting Ads

Gartner Analyst: Marketers Struggling With GDPR Terms, Requirements For Consent

Gartner Analyst: Marketers Struggling With GDPR Terms, Requirements For Consent by Laurie Sullivan , Staff Writer @lauriesullivan, April 26, 2018 Gartner analysts estimate that by the end of 2018, more than 50% of companies affected by the European Union’s General Data Protection Regulation (GDPR), which goes into effect May 25, 2018, will not be in full … Continue reading Gartner Analyst: Marketers Struggling With GDPR Terms, Requirements For Consent

‘Consent is unworkable’ for programmatic ads in the era of GDPR

PageFair says the current digital ecosystem is dying, and here’s how to fix it. Barry Levine on January 12, 2018   Consent “isn’t going to work” for programmatic or direct-sold advertising under the General Data Protection Regulation (GDPR). That’s the conclusion of Johnny Ryan, head of ecosystem at anti-ad-blocking solutions provider PageFair. His firm has … Continue reading ‘Consent is unworkable’ for programmatic ads in the era of GDPR

How to Leverage Proactive Consent Emails for Successful eBilling Adoption

Michele Karrlsson-WillisJune 6, 2015 Getting customers to opt-in to email communications is a priority for many companies as a means to increase revenue, as well as reduce costs by going paperless. For companies looking for ways to get their customers to convert from paper bills to eBilling, what better way to do so, than to … Continue reading How to Leverage Proactive Consent Emails for Successful eBilling Adoption