by Andre Oentoro Follow @breadnbeyondAugust 24, 2016 You may have heard of Dollar Shave Club, a startup company that sells monthly razor subscriptions for $ 1. In July, the company was acquired by Unilever for $ 1 billion US. Huge, isn’t it? Michael Dubin, the founder of Dollar Shave Club, started the beta website for … Continue reading Dollar Shave Club’s Secret: An Explainer Video (and a Brilliant Concept)
by Dave Wakeman July 21, 2016 Follow @davidwakemanJuly 21, 2016 Everyone throws around strategy and “strategic initiatives” and any other number of words that have strategy attached to them pretty randomly lately. And, in most cases, I feel like these conversations are based on little understanding of what will really make your strategy sell or … Continue reading All Great Strategies Start With One Simple Concept!
by Andrew Follett June 8, 2016 Follow @demoduckvideoJune 8, 2016 When you make a video, the creative concept behind it is key, but the concept is only the first step – the way you pitch it to your client is just as important. Here are the 4 things we do at Demo Duck, my Chicago-based … Continue reading How to Pitch a Video Concept Your Client Will Love
