Tag Archives: Compete

How to Manage PPC Campaigns That Compete With Each Other

Callum Coard December 6, 2021 Avoid internal competition and inflated CPCs by managing three key aspects of your PPC campaigns The more campaigns you run in a platform like Google Ads, the more likely you are to have campaigns competing against each other for the same keywords. Without careful campaign management, this can drive up … Continue reading How to Manage PPC Campaigns That Compete With Each Other →

Employee Retention: How to Compete With Big Companies

Employee Retention

Karl Sakas November 8, 2021 To improve employee retention, hire people who don’t want to be cogs at a big company. How can your agency compete with big companies on hiring, when they pay big salaries? An agency leader asked me for advice on employee retention: “We’re struggling to retain our team. We have a … Continue reading Employee Retention: How to Compete With Big Companies →

How Small Business Can Compete with Large Business

Small Business Challenges

Diane Fogle June 17, 2021 Being a small business owner in the current environment can be scary. Big corporations have big marketing budgets, brand recognition, and general power in the industry. The good news is that our research shows that people want to shop small. All you need to do is learn how your small … Continue reading How Small Business Can Compete with Large Business →

Retail vs Ecommerce: Can Traditional Retailers Compete in 2021?

Retail Industry

Chris Dunne November 19, 2020 Is ecommerce overtaking traditional brick-and-mortar retail? Yes. It is. What? You want more? Well alrighty then, let’s explore the differences, comparing ecommerce with retail to find out what the future holds. Is it game over for physical stores? Or can existing businesses find an edge to compete without losing the … Continue reading Retail vs Ecommerce: Can Traditional Retailers Compete in 2021? →

Voice Enables Local Businesses To Compete With Amazon

Voice Assistants

Voice Enables Local Businesses To Compete With Amazon by Laurie Sullivan , Staff Writer @lauriesullivan, October 11, 2019 Ashwin Ramesh, CEO at Synup, believes voice search and services are increasingly and rapidly becoming an important part of selecting a local retailer. This is based on data that company analyzed. Search Insider highlighted some of the numbers … Continue reading Voice Enables Local Businesses To Compete With Amazon →

The top retailer marketing strategies to compete with Amazon Prime Day

Amazon Utilization

Survey indicates 68% of Prime Day shoppers plan to comparison shop outside Amazon, leaving ample room for competitors to gain customers. Taylor Peterson on July 12, 2019 Since launching in 2015, Amazon’s Prime Day sale has claimed its place as an industry-wide shopping holiday, generating record-breaking revenues year-over-year, and eclipsing even Black Friday. This year, … Continue reading The top retailer marketing strategies to compete with Amazon Prime Day →

SMBs Must Optimize Digital Processes to Compete Against Leading Brands

Small Business

Andrew Filev — June 25, 2019 — June 25, 2019 SMB owners rarely have the luxury of stepping back to evaluate productivity in their organizations. They’re too busy doing the hard work of driving growth themselves, carrying a herculean number of tasks on their shoulders. As a result, small businesses frequently suffer from poor processes … Continue reading SMBs Must Optimize Digital Processes to Compete Against Leading Brands →

Is It Possible to Compete With Amazon and Win?

Competition Strategies

Christopher Brown — April 15, 2019 Follow @marketculture — April 15, 2019 For businesses everywhere, this is becoming an increasingly relevant question. Not long ago most business could just ignore Amazon and say to themselves that’s fine for them in retail they are not operating in our industry. Well, times are changing, and Amazon is … Continue reading Is It Possible to Compete With Amazon and Win? →

Google Gives Brands Ads, Data To Compete On Price, Local Inventory

Google Tools

Google Gives Brands Ads, Data To Compete On Price, Local Inventory by Laurie Sullivan @lauriesullivan, June 12, 2018 The always-on consumer has caught up with Google and is now demanding more from brands and retailers. The search engine on Tuesday released several new ways for brands to remain competitive and give consumers the instant gratification … Continue reading Google Gives Brands Ads, Data To Compete On Price, Local Inventory →

Achieving Supply Chain Visibility to Compete in the Age of Amazon

Supply Chain

Alexander Rinke — June 1, 2018 — June 1, 2018 From humble beginnings as an online bookseller, Amazon has become a household name and the most influential force in retail. The company has scaled rapidly and shifted consumer expectations toward an ‘on-demand’ economy. Now, with a few clicks, consumers want to know all the options … Continue reading Achieving Supply Chain Visibility to Compete in the Age of Amazon →