Google Ads: How Much Companies Spend by Laurie Sullivan , Staff Writer @lauriesullivan, March 10, 2023 Go Fish Digital during the past years has worked with many software as a service (SaaS) companies on paid and organic-search campaigns and wanted to try to estimate in aggregate the amount companies spend and which spend the most. Here … Continue reading Google Ads: How Much Companies Spend
Tag Archives: Companies
FTC warns tech companies about over-hyping AI claims
“Marketers should know that — for FTC enforcement purposes — false or unsubstantiated claims are our bread and butter.” Constantine von Hoffman on March 1, 2023 As artificial intelligence hype spins ever higher, the FTC is warning tech companies against making unsubstantiated claims about AI. “We’ve already warned businesses to avoid using automated tools that … Continue reading FTC warns tech companies about over-hyping AI claims
13 remote tech companies with four-day workweeks that are hiring now
By Doug Aamoth February 24, 2023 You’ve heard of remote-only work. You’ve heard of the four-day workweek. Wouldn’t it be something to have a job that involves both? The good news is that it can be done. And the challenging news is that there’s not an endless supply of positions where you get to … Continue reading 13 remote tech companies with four-day workweeks that are hiring now
Why social media companies picked a very tricky time to start charging users
By Rob Walker February 24, 2023 Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. What is social media worth? Not to investors—we know the market valuations of the most familiar social media companies can reach hundreds of billions, even despite recent weakness among tech stocks—but to … Continue reading Why social media companies picked a very tricky time to start charging users
The Impact of AI as Companies Address the Skilled Labor Shortage
The Impact of AI as Companies Address the Skilled Labor Shortage Daniel Williams / 06 Feb 2023 Due to a combination of Baby Boomer retirements and a declining birthrate leading to smaller subsequent generations like Gen Z — employment firms predict that the talent shortage we’re experiencing now is likely to last for years to come. … Continue reading The Impact of AI as Companies Address the Skilled Labor Shortage
IPOs decline as large companies gobble up more startups. That’s bad for innovation
By Sam Becker January 24, 2023 Prior to 2022, it seemed like every other startup on the market was going public. But during 2022, as the Fed aggressively raised interest rates to curb inflation, the trend reversed. Global IPO volumes fell 45% year-over-year, according to data from Ernst & Young. In the short term, … Continue reading IPOs decline as large companies gobble up more startups. That’s bad for innovation
Gen Z wants to work for big companies that can survive economic downturns, Adobe says
By Michael Grothaus January 24, 2023 If you’re a company in the market for growing your workforce, there’s no doubt you’ll be headhunting Gen Z workers in the near future. The problem is, depending on your company’s size, Gen Z might not want to work for you. That’s according to a new report from … Continue reading Gen Z wants to work for big companies that can survive economic downturns, Adobe says
More states adopt salary transparency in 2023, but some companies still skirt the laws
By Chris Morris January 03, 2023 The start of the new year meant three more states—California, Washington, and Rhode Island—saw salary transparency laws go into effect. And more are on the way. But as more states and cities mandate these disclosures, many companies are finding ways to essentially ignore the laws. A study by advisory … Continue reading More states adopt salary transparency in 2023, but some companies still skirt the laws
Why gig companies are still arguing whether workers are employees
By Jessica Bursztynsky December 14, 2022 The California gig work bill Proposition 22 is back in the spotlight this week after a state appeals court heard oral arguments Tuesday on whether it should uphold a lower court’s ruling that deemed the voter-approved law unconstitutional. It’s the latest in a lengthy saga that has cost gig … Continue reading Why gig companies are still arguing whether workers are employees
Ad-tech Companies Launch Global Campaign To Encourage Action On Climate Change
Ad-tech Companies Launch Global Campaign To Encourage Action On Climate Change by Laurie Sullivan @lauriesullivan, December 21, 2022 Founding AdTechCares partners InMobi, Pinterest, Verve Group, Index Exchange, Amobee, Media.net, SeenThis, SmartNews, Media.Monks, and Smartly.io are launching a campaign to curb misinformation on climate change through advertising formats. The 50 AdTechCares partners worked with Project Drawdown, a … Continue reading Ad-tech Companies Launch Global Campaign To Encourage Action On Climate Change
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