Tag Archives: Comfortable

WFA Report Finds More Agencies Comfortable Pushing Back On Performance Evaluations

WFA Agencies Comfortable Pushing Back On Performance Evaluations by Steve McClellan  @mp_mcclellan, December 1, 2022 Clients may pay the bills, but a new report from the World Federation of Advertisers (WFA) indicates that agencies feel more comfortable than in past years sharing honest criticism with the brands that pay them when it comes to measuring … Continue reading WFA Report Finds More Agencies Comfortable Pushing Back On Performance Evaluations