Annette Franz — May 17, 2019 Follow @annettefranz — May 17, 2019 Image courtesy of Pixabay When companies focus on people, their people – employees first, then customers – the numbers will come. This is a tough concept for a lot of executives to grasp. They know the old management adage, companies are in business … Continue reading Focus on the People and the Numbers Will Come
Choncé Maddox — April 11, 2019 — April 11, 2019 A sabbatical usually refers to full-time employees taking an extended leave of absence for the purpose of traveling, resting, or simply having more leisure time. However, the first time I heard of the phrase was when I was among business owners at a networking event. … Continue reading How to Take a Sabbatical and Still Have a Business to Come Back To
David Dame — April 9, 2019 — April 9, 2019 Production View (Build Fast) Many large legacy organizations are moving toward agile delivery methods in hopes of releasing faster to market. Based on my experiences, they look at it solely from a production view of getting software released faster and more often. This view has … Continue reading Where Does the Efficiency and Speed from Agile Come From?
New developments for the in-app environment allow brands to measure viewability, fraud, data quality and attribution, similar to what advertisers are used to on mobile. Yoni Argaman on December 21, 2018 Mobile apps are the most direct conduit to consumers. Americans love their cell phones and are rarely without them by their sides. Consumers spend … Continue reading In-app advertising has come a long way: Here’s why you should use it
Thomas Griffin — November 2, 2018 Follow @jthomasgriffin — November 2, 2018 Today we are going to talk about connecting the dots, and no, we don’t mean connecting the dots in a coloring book. We are talking about something much more complex. The topic is about connecting the dots in our brain to turn our … Continue reading How to Come Up with New Ideas by Connecting the Dots
Elijah Masek-Kelly — July 26, 2018 Follow @ElijahMK100 — July 26, 2018 When someone asks a room of marketers how they find their keywords, it often turns into an echo chamber. The truth is, many companies rely on the same tried-and-true tools to determine which search terms they should be targeting. It’s undeniable that tools … Continue reading How to Come Up with Untapped Keyword Ideas Through a Competitor Analysis
Big New Video Targeting Tools Come With Big Costs by Wayne Friedman , Staff Writer, June 8, 2018 New ways to target audiences also mean higher costs to marketers. Some silver lining here: Your media agency existing tools are still good place to start. “The agency tool kit is actually pretty good,” says Josh Martin, executive … Continue reading Big New Video Targeting Tools Come With Big Costs
Chris Pentago — June 1, 2018 — June 1, 2018 Do you remember the 1989 class “Field of Dreams?” It was a great movie, but I have an issue with the famous quote “If you build it he will come.” Too many people used variations of this quote for running a business. A similar quote … Continue reading Why the “If You Build it they Will Come” Philosophy Fails for Ecommerce Businesses
There are the Obvious Results of the landmark legislation — and then there are the hidden waves that ripple out later. Barry Levine on May 25, 2018 It’s not the wave you’re expecting that knocks you down when you’re body surfing in the ocean. It’s the waves you didn’t expect, behind that first wave. … Continue reading After GDPR, here come the Unintended Consequences
Patrick Hutchison — February 7, 2018 — February 7, 2018 Am I the only one who missed the Budweiser Clydesdales? It’s clear that they weren’t the only thing absent from the TV spots—many ads were also missing meaning. Why was that? Super Bowl spots are usually quite entertaining (hat tip to Tide)—and notoriously expensive. So, … Continue reading Super Bowl Ads in 2018: A Sign of Things to Come?