Speakers at The MarTech Conference’s day two keynote say it’s past time to put the horse in front of the cart. Constantine von Hoffman on March 30, 2022 A CDP is like a map. It only helps you if you know where you want to go. But understanding your goal before purchasing technology, isn’t how … Continue reading When it comes to marketing technology, ends come before means
Barry Roos December 7, 2021 I (like you) struggle to come up with topics to blog about sometimes. I have been doing this a long time, and occasionally it seems like I’ve covered every topic there is when it comes to small business web design, development and management. What works for me is taking some … Continue reading Searching for a Blog Topic? Let It Come to You
Céillie Clark-Keane May 9, 2021 We’ve all been there. You have slots on your blog calendar to fill, but all your keyword research feels meh and all the titles on your to-do list feel uninspired. And if it’s boring you, it’ll bore your readers. You need some inspiration, sure, but more importantly, you need some … Continue reading 8 Tricks to Come Up With Unique Blog Ideas—Fast!
Judi Friedman February 19, 2021 Have you ever wondered what makes any place truly great? What gives San Francisco or 30A in Florida those peculiar “good vibes” that make you want to go and see it for yourself? Is it the business district, the museums and restaurants, casinos—or is it something more? The answer to … Continue reading “Good Vibes” Come from a Compelling Story
Mukesh Gupta — May 6, 2020 Premise: We are already seeing a lot of signals in the economy of the upcoming tectonic shifts and the ripples that they will cause. We have a record number of publicly listed companies in the US deciding not to give out dividends so that they can conserve cash. We’ve … Continue reading How to Come Out Stronger and Ready to Thrive Post Crisis
Bob Apollo — April 2, 2020 There probably isn’t a single industry or organisation that isn’t being affected in some way by covid-19. A few sectors – healthcare and food retail amongst them – are seeing increasing demands for their services and increasing stress on their ability to deliver. Others are seeing an often-precipitous decline … Continue reading Do Your Customers Have a ‘Survive’ or a ‘Come Back Stronger’ Mindset?
Mayank Pratap — March 6, 2020 Every day we read about a kid who has launched a new app that is changing the world and we literally think would it be worth taking out that old dream of our own and give it a try. Of course, most of us would bury it back down … Continue reading It’s Time to Make that Dream Come True
Opening PDFs in-browser has become the new norm, offering new ways to target and measure using this format. Yonatan Snir on March 2, 2020 This year the PDF celebrates 27 years of digital circulation, making it a digital relic. But looking at the traditional benefits in light of newer innovations, the PDF still offers an … Continue reading What if I told you PDF’s biggest moment is yet to come?
As the march towards Christmas continues, consumers are shopping their emails for relevant discounts and offers. Jennifer Cannon on December 10, 2019 Brick-and-mortar shops aren’t the only things that are overcrowded these days. While the countdown to Christmas is quickly winding down, many email marketers are consistently pumping out reminders to their subscribers and customers … Continue reading Most consumers check email for holiday deals, but conversion doesn’t come easy
Annette Franz — May 17, 2019 Follow @annettefranz — May 17, 2019 Image courtesy of Pixabay When companies focus on people, their people – employees first, then customers – the numbers will come. This is a tough concept for a lot of executives to grasp. They know the old management adage, companies are in business … Continue reading Focus on the People and the Numbers Will Come