Isaiah Stone July 27, 2021 Google Analytics is a powerful and useful tool for marketers. It gives them deep insights into how their campaigns are performing but it may be easier to analyze the data in spreadsheet software like Google Sheets or Excel. Spreadsheets have features that allow you to slice and dice your data … Continue reading Using Spreadsheet Column Filters to Quickly Analyze Google Analytics Data
Bob Apollo — September 27, 2019 Follow @bobapollo The term “cannon fodder” is used as a somewhat dismissive description for soldiers who were regarded by their generals as expendable and were forced to fight against often hopeless odds in order to achieve an often-unrealistic military goal. First used in the 19th century, the term came … Continue reading RFPs: How to Avoid Being Column Fodder
I was never a true believer in the power of social media until the High Park Fire in 2012. When the fire broke out, not only were the images broadcast on television across the country, but photos of the fire, smoke and devastation were all over social sites. I don’t think any post was done … Continue reading Column: Don’t let social media steal your message
