More data means a more comprehensive view of consumers, which should lead to more effective campaigns. That’s the theory, anyway. Mike Pastore on April 7, 2025 At the end of 2024 and the dawn of 2025, customer data platforms (CDPs) were the popular acquisition targets in the martech space. Digital experience vendors gobbled up … Continue reading The latest trend in martech M&A: Agencies buying data collaboration firms
Adobe’s new data clean room helps advertisers and publishers protect privacy while monetizing audiences. Mike Pastore on February 20, 2025 Adobe today announced the general availability of Adobe Real-Time CDP Collaboration, which was first announced in the spring of 2024. Adobe Real-Time CDP Collaboration is a data clean room that gives advertisers and publishers … Continue reading Adobe looks to navigate privacy and advertising with Adobe Real-Time CDP Collaboration
From AI teams to solo creators, learn how to align AI strategy with business goals and drive innovation effectively. Allen Martinez on December 11, 2024 The digital marketing landscape is rapidly evolving, driven by the increasing sophistication of artificial intelligence. Organizations now face an important choice: should they create a special AI team or … Continue reading The two approaches to AI implementation: Collaboration vs. independence
November 21, 2024 2025 will be the year of the CIO and CMO collaboration These roles need to work together on multiple fronts, on data and brand trust. BY Keith Turco Same executive board, different roles. Historically, that’s been how CIOs and CMOs work and operate across a company. But as we close out 2024, this … Continue reading 2025 will be the year of the CIO and CMO collaboration
Connecting the largest online community of businesspeople with your CRM streamlines a number of processes. Here’s how you can do it. Ali Schwanke on November 19, 2024 Linking your CRM with LinkedIn is a powerful way for sales and marketing teams to get more out of both platforms. The reason businesses turn to marketing … Continue reading 5 ways to integrate LinkedIn with your CRM for better sales-marketing collaboration
VIA Rail saw a 300%-plus increase in advertising reach through using a data clean room. Kim Davis on September 24, 2024 A collaboration between Canada’s major rail network VIA and newspaper The Globe and Mail demonstrated a 300%-plus increase in reach for a targeted segment over a general travel audience. The collaboration was enabled … Continue reading Data collaboration improves ad metrics for Canada’s VIA Rail
July 29, 2024 Polaroid’s new Eames-themed camera is a rare artist collaboration done right Photography and Polaroids were long in the legendary industrial designers’ DNA—a new camera makes it official. BY Zachary Petit A Basquiat doormat? Keith Haring ice cream? These days, artist collaborations often feel unartistic—if not totally unhinged. Which is why it’s simultaneously refreshing … Continue reading Polaroid’s new Eames-themed camera is a rare artist collaboration done right
Here’s how cross-functional teams can work together to overcome data silos and build robust AI models that drive martech success. Venkatraman Kannan on June 5, 2024 AI is rapidly transforming marketing, offering new opportunities for personalization, customer engagement and efficiency. Marketing technologists, data engineers, data analysts, domain experts and project managers must collaborate effectively … Continue reading Unleashing AI in martech: A guide to cross-functional collaboration
Learn how leading organizations break down silos, promote knowledge sharing and create a culture of transparency for optimal operations. Amy Strickland on March 25, 2024 As a senior marketing leader, you’re all too familiar with the slowdowns and trainwrecks caused by silos and a lack of alignment between different teams and functions in the marketing … Continue reading 5 secrets to cross-functional collaboration in marketing
By Shannon Cudd January 31, 2024 Broadway icon Chita Rivera’s death was announced (February 29, 2024). She was 91 at the time of her passing. The incredible singer, dancer, and actor will undoubtedly be remembered for her artistic contributions, but beyond the stage and screen, Rivera’s diligence, drive, and dedication to her professional community … Continue reading 3 lessons on leadership and workplace collaboration from Broadway legend Chita Rivera
