Tag Archives: Cohort

Improve paid search lead-gen with cohort analysis

Adopting cohort analyses is a powerful means to assess trends, retention and path to purchase. Contributor Megan Taggart explains how to implement the model in your paid search reporting. Megan Taggart on May 14, 2018  When reporting paid search results, business to business (B2B) marketers often field a few recurring questions from stakeholders, clients, or … Continue reading Improve paid search lead-gen with cohort analysis