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The Cobra Effect: why managing by metrics backfires

April 14, 2026 The Cobra Effect: why managing by metrics backfires  BY Greg Satell With the growing momentum of the “No Kings” protests, activists have increasingly turned to the 3.5% rule—Erica Chenoweth’s observation, based on over a century of historical data, that once a protest movement mobilizes 3.5% of the population, it achieves its goals within … Continue reading The Cobra Effect: why managing by metrics backfires