How do you generate more clicks? Hint: personalization. Columnist Steve Olenski discusses three custom tools that will help you create an irresistible offer and engage your audience. Steve Olenski on August 3, 2015 According to a recent study, the average human attention span is now shorter than that of a goldfish. This means that if you … Continue reading How To Compel Your Audience To Click: 4 Custom Tools For Vastly Improving Your Sales
Bryan GudmundsonJuly 19, 2015 The ideas behind email marketing are fairly simple. You are either attempting to acquire new customers or increase the value of existing customers. It’s when you begin to optimize your email campaigns that the complexity becomes apparent. Last week, we discussed email marketing ideas that increase open rates, and this week … Continue reading Email Marketing Ideas To Boost Click Rates
Brent PohlmanJuly 19, 2015 This is my theme for SEO, Content Marketing and Organic Marketing. If you want to maximize your reach in search and your website, keep this one theme in mind. You may think I have completely lost it here, but let me take a few minutes to explain my position. Today, people … Continue reading One Click Away – Website Optimization
Rachel MooreJuly 10, 2015 Calls-to-action (CTAs) are an integral piece of every marketing campaign. And a well-designed and placed CTA is key in getting your audience to click and convert, or at least take the next step. So what does a good one look like? Take a look at these examples that are unique, interesting and highly clickable. … Continue reading 4 Examples of CTAs that Will Make You Want to Click
Martin SchneckJuly 10, 2015 What? What is… what is this thing? PPC? We often write about PPC here at eZanga. After all, eZanga specializes in online advertising, and PPC is a huge part of advertising. You’re probably here because you want to know what the heck it is. Or perhaps you need a bit of … Continue reading PPC 101: A Crash Course in Pay Per Click Advertising
Camilla BradleyJune 24, 2015 Email marketing can be a struggle especially if you’ve been running a campaign for a few weeks now and you’re just not seeing a steady increase in your click throughs. Here’s my top 6 tactics to improve your email clicks for the best: 1. Test your subject lines As one of … Continue reading 6 Sure Ways To Increase Your Click Throughs In Emails
Megan IngenbrandtJune 15, 2015 You’ve been hearing a lot about click fraud. And you’re worried it’s going to negatively affect your campaigns. Click fraud is an unnecessary evil that isn’t going away. In fact, advertisers lose $ 6.3 billion annually due to ad fraud, but it’s speculated that they could be losing as much as … Continue reading 6 Click Fraud Questions New Media Buyers Should Ask
Cynthia PriceJune 9, 2015 Modern marketers have certain overarching goals in common: Connect with the audience and move its members to take meaningful action. In the digital world, meaningful action usually means a click of the mouse (or tap on the screen), which leads to a conversion. But often overlooked is the thing that everyone’s … Continue reading Why We Click: The Simple Psychology Behind Calls to Action
Shelly KramerJune 7, 2015 Much has been written about how your blog content has become a key element in connecting to and interacting with your prospects and customers. However good your content may be, one vital fact remains – your headline is the gateway to your content and if you don’t understand what works, few … Continue reading How To Write Blog Headlines People Will Actually Click On [Report]
Katie CooperApril 23, 2015 You’re a hot-shot digital marketer. You sit down to the Facebook Ad Manager, and in 30 seconds, your new campaign is humming away. Moments later, sales start piling in from everywhere. Your boss calls you a genius and promotes you, and you’re free to go on vacation while the revenue rolls … Continue reading Click To Conversion: Top 5 Reasons Your Business’s Facebook Ads Are Not Working
