Tag Archives: Christmas

Optimize your holiday marketing dollars — long after the Christmas lights dim

Retailers see lots of new customers during the holiday shopping season. Contributor Jordan Elkind explains how to keep the momentum going into the new year. Jordan Elkind on December 18, 2017   E-commerce marketers had a lot to be thankful for this year. According to statistics from Adobe Digital Insights, digital transactions on Cyber Monday … Continue reading Optimize your holiday marketing dollars — long after the Christmas lights dim

Have an Office Christmas Party But Celebrate Other Religions Too

Stephanie McGuinn — December 15, 2017 Follow @PIMidlantic — December 15, 2017 As an employer, it’s hard to get things right at Christmastime. Employers preparing for the season might ask themselves: “Will a Christmas party be a welcome celebration that brings our team closer together or will it open the company up to drunken scenes, … Continue reading Have an Office Christmas Party But Celebrate Other Religions Too

Here’s what marketers really want for Christmas: 3 tips for building a better approach to data

Getting the most out of your data is on every marketer’s wish list this year. Contributor Stefan Benndorf discusses ways to get your analytics infrastructure in tip-top shape for 2018. Stefan Benndorf on December 7, 2017     Be honest, what is it that you really want for Christmas? It’s a more effective marketing operation, … Continue reading Here’s what marketers really want for Christmas: 3 tips for building a better approach to data

30 Christmas Contest Ideas: Everything You Need to Succeed this Holiday Season

The holiday season is responsible for a substantial portion of many brand’s total sales. It’s a season of buying, giving, receiving and (if you’re smart) giving away. Your prospective customers are on the lookout for deals (after all, the holidays are also the season of empty bank accounts). That means it’s the best time to … Continue reading 30 Christmas Contest Ideas: Everything You Need to Succeed this Holiday Season

Christmas: If You’re Not “Too Soon” You’re “Too Late”

Eric Johnson — November 2, 2017 — November 2, 2017 Today is the Best Day to Start Your Christmas Campaign Daria-Yakovleva / Pixabay It’s early November, the most controversial time of the year. Why? Because for some, it’s the unofficial start of the Christmas season. For others, the holiday season doesn’t start until December 24th. … Continue reading Christmas: If You’re Not “Too Soon” You’re “Too Late”

Dynamic Ad Targeting Becomes Grinch That Stole Christmas

by Laurie Sullivan, Staff Writer @lauriesullivan, December 23, 2016   Advertisers need to start understanding search and dynamic ad targeting better, especially when it comes to holiday purchases. Cross-device targeting and cross-platform targeting seems like a great idea, but ensure dynamic ads don’t get served to people, or within their network, who bought the products. … Continue reading Dynamic Ad Targeting Becomes Grinch That Stole Christmas