IPG’s Acxiom Develops Strategy To Protect IP From ChatGPT by Laurie Sullivan @lauriesullivan, March 31, 2023 Acxiom CEO Chad Engelgau, who worked at Dell for more than a decade, sees generative artificial intelligence (AI) technology as transformative for advertising. He says the underlying technology must be understood to create benefits for marketers and brands, as well … Continue reading Acxiom CEO Develops Strategies To Protect Company IP Against ChatGPT
ChatGPT is only as good as the prompts you give it. Here are the three essentials of writing a good one. Constantine von Hoffman on March 20, 2023 The results you get from AI powered tools like ChatGPT will only be as good as the prompts you give them. A vague or general prompt will … Continue reading Three essentials for writing a good ChatGPT prompt
Baidu’s Answer To ChatGPT Falls Flat In Demo by Laurie Sullivan @lauriesullivan, March 16, 2023 Baidu, China’s largest search engine, demonstrated its artificial intelligence-powered chatbot Ernie — its rival to OpenAI’s ChatGPT technology and Google’s Bard — on Thursday during a livestreamed press conference held to show off its capabilities. Baidu Chief Executive Robin Li said … Continue reading Baidu’s Answer To ChatGPT Falls Flat In Demo
China’s biggest search engine is to set launch a ChatGPT rival in March Steve Dent @stevetdent Chinese search giant Baidu aims to introduce a ChatGPT-like AI service that gives users conversational results, Bloomberg has reported. It’ll be based on the company’s Ernie system, a large-scale machine-learning model trained over several years that “excels … Continue reading Baidu unveils ERNIE Bot, its ChatGPT rival
Discussions claiming ChatGPT will solve all our digital marketing problems are missing three key things that only humans can provide. Ryan Phelan on March 2, 2023 Many people writing about ChatGPT have used the gimmick of revealing at the end that it was written by ChatGPT. Not only is it now cliché, it’s a bad … Continue reading Three things ChatGPT needs which only you can provide
The company says it has reduced costs for the AI-powered chatbot by 90% since December. Constantine von Hoffman on March 2, 2023 OpenAI has released APIs for ChatGPT and Whisper (which does speech-to-text conversion) at a price the company says is 10 times cheaper than its existing models. “ChatGPT and Whisper models are now available … Continue reading OpenAI unveils ChatGPT API at very low prices
Will Consumers Buy Products Based On Recommendations From ChatGPT? by Laurie Sullivan , Staff Writer @lauriesullivan, February 27, 2023 Research companies have begun to publish data on what people really think about ChatGPT. And so the transformation of search has begun. With so many changes expected for Google Search and Microsoft Bing, marketers need a sense … Continue reading Will Consumers Buy Products Based On Recommendations From ChatGPT?
CMOs Place Priority On ChatGPT And First-Party Data: Study by Ray Schultz , February 23, 2023 Chief marketing officers seem to be embracing ChatGPT, according to the 2023 CMO Survey, a study by Chief Outsiders. On a scale of one to 10, the most important task for ChatGPT is content creation and management (7.37). Market … Continue reading CMOs Place Priority On ChatGPT And First-Party Data: Study
ChatGPT: Marketers Missing Online Review Opportunities by Laurie Sullivan , Staff Writer @lauriesullivan, February 24, 2023 Consumers view online reviews as a two-way dialogue, building a bond with brands. They expect an answer from the brand and are more than happy to explore new review methods to keep in touch. A lack of response by the … Continue reading ChatGPT: Marketers Missing Online Review Opportunities
By Kateri Waltermeyer February 13, 2023 The internet has been swirling with talk of ChatGPT, the Artificial Intelligence (AI) tool that can write just about anything. But have you thought about how you might be able to apply AI to your job search? If you’re searching for a job, chances are you’ll need to … Continue reading How to write a cover letter using ChatGPT
