CMOs Place Priority On ChatGPT And First-Party Data: Study by Ray Schultz , February 23, 2023 Chief marketing officers seem to be embracing ChatGPT, according to the 2023 CMO Survey, a study by Chief Outsiders. On a scale of one to 10, the most important task for ChatGPT is content creation and management (7.37). Market … Continue reading CMOs Place Priority On ChatGPT And First-Party Data: Study
Tag Archives: ChatGPT
ChatGPT: Marketers Missing Online Review Opportunities
ChatGPT: Marketers Missing Online Review Opportunities by Laurie Sullivan , Staff Writer @lauriesullivan, February 24, 2023 Consumers view online reviews as a two-way dialogue, building a bond with brands. They expect an answer from the brand and are more than happy to explore new review methods to keep in touch. A lack of response by the … Continue reading ChatGPT: Marketers Missing Online Review Opportunities
How to write a cover letter using ChatGPT
By Kateri Waltermeyer February 13, 2023 The internet has been swirling with talk of ChatGPT, the Artificial Intelligence (AI) tool that can write just about anything. But have you thought about how you might be able to apply AI to your job search? If you’re searching for a job, chances are you’ll need to … Continue reading How to write a cover letter using ChatGPT
Opera is adding ChatGPT integration for webpage and article summaries
Microsoft Edge puts an AI ‘copilot’ in your browser Jon Fingas @jonfingas Microsoft’s use of AI on the web will extend beyond smarter Bing searches. The company is updating its Edge browser with an “AI-powered copilot” that assists with everyday tasks. Integration with the new Bing can help you get the key takeaways from … Continue reading Opera is adding ChatGPT integration for webpage and article summaries
Are you sure a human wrote that love letter? Valentine’s Day in the age of ChatGPT
By Michael Grothaus February 07, 2023 It seems like every morning another report indicates that ChatGPT is going to kill something—jobs, SEO, copywriting, Google, creativity. Now we can add romance to the list of its potential victims. That’s according to new research from McAfee, released one week ahead of Valentine’s Day. McAfee polled over … Continue reading Are you sure a human wrote that love letter? Valentine’s Day in the age of ChatGPT
Bard and ChatGPT will ultimately make the search experience better
But it’s early days and we’re still trying to envision what the future of search will look like. Kim Davis on February 17, 2023 The use of large language models like those developed by ChatGPT and Google are going to impact traditional search. There’s no doubt about that — and the changes are imminent. Some … Continue reading Bard and ChatGPT will ultimately make the search experience better
How ChatGPT is set to change marketing technology
A Q&A with TrustInsight’s Christopher Penn about some of the ways AI-powered chatbots will make martech more powerful. Constantine von Hoffman on February 10, 2023 We’re at the tipping point for ChatGPT and other AI-powered chatbots. Right now most attention is focused on Microsoft and Google’s use of them. The discussion so far has been … Continue reading How ChatGPT is set to change marketing technology
Leveraging ChatGPT to save advertising professionals’ time by Fluency
Ad automation startup proves that ChatGPT’s potential is no longer theoretical—it’s practical. Fluency on February 10, 2023 The news is awash with articles about how ChatGPT might disrupt countless industries—including advertising and marketing. Yet despite all the theorizing and (often trivial) demonstrations, there have been few—if any—tangible examples of ChatGPT (and GPT-3) at work … Continue reading Leveraging ChatGPT to save advertising professionals’ time by Fluency
Does ChatGPT pose an existential threat to marketers?
Great marketing takes intelligence that AI does not yet have and still makes us humans a necessary part of the formula for breakthrough work. Chris Schermer on February 8, 2023 Welcome to my first column for MarTech, where I will immediately and publicly admit I’m suffering through an existential crisis that began on November … Continue reading Does ChatGPT pose an existential threat to marketers?
ChatGPT set to shake up search
Microsoft Bing is working with ChatGPT itself while Google is set to launch its own tool, Bard. Kim Davis on February 6, 2023 Microsoft Bing, the search engine that has been engaged in a losing battle with Google since its 2009 launch, is set to incorporate ChatGPT in its search interface within a matter of … Continue reading ChatGPT set to shake up search
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