By Elizabeth Segran February 09, 2023 For 40 years, J.Crew has been producing classic American garments, from sharp blazers to crisp Oxford shirts to cozy cashmere sweaters. So, if you’re a sustainably minded person with a preppy style, it makes sense for you to buy your J.Crew second-hand. J.Crew agrees. If you stop by … Continue reading We buy too many clothes. Can fashion’s secondhand boom change that?
A Q&A with TrustInsight’s Christopher Penn about some of the ways AI-powered chatbots will make martech more powerful. Constantine von Hoffman on February 10, 2023 We’re at the tipping point for ChatGPT and other AI-powered chatbots. Right now most attention is focused on Microsoft and Google’s use of them. The discussion so far has been … Continue reading How ChatGPT is set to change marketing technology
By Puneet Sandhu January 27, 2023 When I look back at the managers I’ve had since the beginning of my career, it’s clear to me—now, having done years of people management experience myself—that some of them should never have been given that responsibility. In talking to friends and coworkers, I realize just how shockingly … Continue reading Why the wrong people are promoted to management— and how to change it
Marketers will search out new signals and draw on deeper insights to get to know customers better, often with the help of AI. Chris Wood on January 5, 2023 Data is at the center of what marketers do, and this will be a prime focus for marketers in 2023. Changes like Google’s delayed third-party … Continue reading 2023 Predictions: How data will change marketing in the new year
Yahoo News Debuts Interactive Climate Change Map by Ray Schultz , December 29, 2022 Yahoo News is offering a series about climate change, titled “Finding Safe Haven.” It features an interactive climate change map and individual write-ups on how climate change will affect different communities. This depends on a dizzying number of factors, says David … Continue reading Yahoo News Debuts Interactive Climate Change Map
Ad-tech Companies Launch Global Campaign To Encourage Action On Climate Change by Laurie Sullivan @lauriesullivan, December 21, 2022 Founding AdTechCares partners InMobi, Pinterest, Verve Group, Index Exchange, Amobee, Media.net, SeenThis, SmartNews, Media.Monks, and Smartly.io are launching a campaign to curb misinformation on climate change through advertising formats. The 50 AdTechCares partners worked with Project Drawdown, a … Continue reading Ad-tech Companies Launch Global Campaign To Encourage Action On Climate Change
While they both indicate change, innovation and rebranding are remarkably dissimilar. Here’s how to decide on a path for your brand. Allen Martinez on November 18, 2022 Change in a business is inevitable. A lack of it indicates stagnation and decline. Only dead things don’t change. However, while a living organization must evolve, not all … Continue reading Innovation vs. rebranding: How to choose the best change for your business
By Deb Tennen–Zapier October 30, 2022 Last summer, a friend of mine was about to leave on a trip for Mexico when she realized that her passport had expired. One round-trip flight and hundreds of dollars in fees later, and she got the expedited renewal before her trip. But the secondhand anxiety was enough … Continue reading Make this radical change to your to-do list
Find out how you can weather the storm and unlock the power of your marketing technology while futureproofing your stack. Gene De Libero on November 1, 2022 Whether a glass half-full or half-empty person, you must admit it’s been a wild couple of years. To add to the usual list of challenges marketers and their … Continue reading How to avoid the martech black hole and ride the crest of change
By Kaitlyn McInnis October 16, 2022 Your Google account password holds the key to so much of your online life—from your emails to your working documents and basically anything and everything you’re doing on the Chrome browser or on an Android phone. That’s why ensuring that your Google account password is secure is so … Continue reading How to change your Google password and other useful tips
