Tag Archives: Change

3 ways digital marketing agencies will change due to COVID-19

As we progress, it is important to adapt your strategy, organization and communication. John Lincoln on May 1, 2020 If you own an agency, or are with an agency, you are probably wondering how things will change due to COVID-19. I’ve spent a good amount of time thinking about this and here is what I … Continue reading 3 ways digital marketing agencies will change due to COVID-19 →

How to Deal with Rapid Change: Be Human and Helpful

Change Management

Elisa Ciarametaro — April 20, 2020 We are dealing with a rapidly changing business environment today. How we live and work is being redefined and refocused. We recently shared ways to help you solidify your target market, change your short term target market focus, and gave you food for thought for future target markets. Still, … Continue reading How to Deal with Rapid Change: Be Human and Helpful →

Cloudera Makes Impact With OOH Awareness, But COVID-19 Could Change Strategy

Business Strategy

Cloudera Makes Impact With OOH Awareness, But COVID-19 Could Change Strategy by Laurie Sullivan @lauriesullivan, April 8, 2020 In its first awareness campaign, Cloudera, an enterprise data cloud company, ran an OOH campaign in the Americas from September 2019 through January 2020, focusing on a new product called Cloudera Data Platform. The strategy tapped search, paid … Continue reading Cloudera Makes Impact With OOH Awareness, But COVID-19 Could Change Strategy →

How to Work Proactively Through Times of Change

Productivity

Josh Ritchie — March 30, 2020 There’s no denying this is an uncertain time for marketers. What should you prioritize? How should you adjust or change your messaging? Should you rework or update your strategy? We’ve been helping our brand partners navigate these same questions for years, and there’s one thing we know for sure: … Continue reading How to Work Proactively Through Times of Change →

Embracing Change Amid Uncertainty

Change Management

Dr. Kathleen Allen — March 26, 2020 During so much uncertainty and disruption in these unprecedented times, walking into the unknown can feel daunting. As leaders, we are shouldered with the role of anchoring our employees and organizations. We do our best to show up for them, offer direction and make decisions for moving forward, … Continue reading Embracing Change Amid Uncertainty →

Does COVID-19 change everything?

Disruption Trends

Business was already moving at lightning speed but what you do in the coming months will likely define your future. Marc Sirkin on March 23, 2020 If you thought we lived in a chaotic, endlessly shifting world before coronavirus, brace yourself. You may want to hide. Every fiber in my being wants to lay down … Continue reading Does COVID-19 change everything? →

Embrace Disruption By Changing the Way You Think About Change!

Disruption Trends

Brian Basilico — February 28, 2020 Recently, we had a little bit of disruption here at the Basilico domicile. That’s got me thinking about how we can embrace disruption by changing the way we think about change. Broken & Fix It! A few months ago, our clothes dryer broke. It’s not like any of us … Continue reading Embrace Disruption By Changing the Way You Think About Change! →

Change to Have a Chance

Change Management

Khoa Doan Tien — February 13, 2020 Wrong determination People often think that persistence or not giving up will bring them to success. However, looking back to your past, how many times you tried, but did not get a good result? Your determination faced with many failures than successes or even just only failures? Did … Continue reading Change to Have a Chance →

Change Organizational Systems with the Liberating Structure ‘Panarchy’

Change Management

Christiaan Verwijs — January 21, 2020 Liberating Structures are a collection of interaction patterns that allow you to unleash and involve everyone in a group — from extroverted to introverted and from leaders to followers. How do you change a complex system? This is the quintessential question facing the people eager to change systems — … Continue reading Change Organizational Systems with the Liberating Structure ‘Panarchy’ →

“CRM is not enough:” Nearly 200 martech companies sign pledge to change the data ecosystem for customers

Customer Relationship Managemnet

The representatives of the Platform of Independents aim to create flexible martech solutions that work together across the entire technology stack. Jennifer Cannon on January 16, 2020 Ten marketing technology companies are leading an initiative with over 190 co-signatories to publicly pledge to design software that eliminates data siloes by shifting away from a CRM-centric … Continue reading “CRM is not enough:” Nearly 200 martech companies sign pledge to change the data ecosystem for customers →