We hope your customer experience was seamless and delightful but we don’t know when we’ll deliver your order. Chris Wood on October 6, 2021 Fishburne’s take: As “Shipageddon” roils the best laid marketing plans, marketers will have to work even closer with their supply chain colleagues so they can communicate the right messages about the … Continue reading Supply chain breakdown: Marketoon of the Week
Sabrina Sedicot October 1, 2021 In July, 2020, the Institute of Supply Management completed a survey stating that over 76% of companies have admitted to a loss in revenue since the start of the year. A drop of 23% on average means that COVID-19 has had a significantly negative impact on industries’ ROI. Many businesses … Continue reading 7 Ways to Minimize Supply Chain Disruption During Crisis
Steve DiGioia June 10, 2021 I once worked for a boss who led through intimidation. Whenever there was an issue to be resolved or a problem that’s taking longer than expected to figure out, he would say “Send (name) an email and “CC” me”. He thought that, just because the boss was copied on the … Continue reading Good Leaders Never Want To Be On the Email Chain
Bob Hutchins May 21, 2021 The following is one vision of the near future. BlockChain technology is an emerging field in the digital world that has been gaining attention from both consumers and marketers. The BlockChain essentially provides a way to create a decentralized, more secure network by which data can be transmitted without being … Continue reading How the Block Chain Will Influence Digital Advertising and Marketing
Rocky Osborn March 26, 2021 The pandemic triggered two significant shifts in the retail market. First and foremost, the lockdown caused the closure of physical stores and forced businesses to rethink their business models and strategies. Urged to go online and digital, some players succeeded, others failed. Secondly, technologies have become indispensable. Learning, working, and … Continue reading Supply Chain and Sales Growth: What the Best Buy Case Teaches About Going Digital
Rocky Osborn March 23, 2021 Meeting customer demands is hard. It gets even harder in terms of shipping. You have most likely heard of the Amazon effect. It’s the company’s approach to e-commerce shipping and logistics when a customer gets everything he or she wants in the shortest time possible. For Amazon Prime, for instance, … Continue reading When the Supply Chain Is the Pain: The Lessons of Target in Canada
Angela Hausman, PhD February 22, 2021 Supply chain optimization allows you to meet consumer demand, getting products to customers at the right place, right time, and the right price. Supply chain optimization starts with choosing the right partners, whether upstream partners like suppliers or downstream partners like retailers. Building a supply chain is somewhat like … Continue reading 4 Tips for Supply Chain Optimization That Grows Your Business
John Allen January 10, 2021 A successful business strategy requires more than on-the-spot, knee-jerk reactions. Strategies need to encompass a company’s goals and future objectives. This applies to every aspect of e-commerce, especially the supply chain. An effective supply chain model can accelerate your business processes and delight your customers. Not having a physical store … Continue reading How to Improve E-Commerce Through Efficient Supply Chain Strategies
Angela Hausman, PhD December 13, 2020 Third-party organizations that supply goods and services to a business are so commonplace these days that we often forget how crucial it is to have these suppliers effectively managed to optimize market performance. From the graphic, you see the actions involved in getting products to end-users but recognize that … Continue reading 5 Pillars of Effective Supply Chain Management
Mitul Makadia October 27, 2020 In the supply chain industry, rising customer expectations have given rise to larger product ranges, more complex logistics, and shamelessly fast lead times. All of this has led to soaring costs throughout the supply chain network. And minimizing the effect of these factors manually at each individual level is again … Continue reading 7 Ways Machine Learning Can Solve Supply Chain Challenges
