Ray ManleyNovember 2, 2015 Have you bought the weight loss supplement garcinia cambogia or any strings of “starry” LED lights on Amazon recently? I may have written those product descriptions. I’ve done a few Amazon product descriptions of these items over the last couple of years. When I took on the jobs I just focused … Continue reading Selling on Amazon? Dominate Your Category With This Trick
Tag Archives: Category
How to Optimize a Product’s Entry to a New Category
Leslie BrokawMay 10, 2015 Not every product can enter the market at the ideal time. Here are three strategies for making the best of any timing. Companies that launch innovative products in new industries need to understand the dynamics of new product categories. One of the elements of new categories is the name by which … Continue reading How to Optimize a Product’s Entry to a New Category
Small Brands Using Software to Optimize Category Management
Erin P. FriarMarch 3, 2015 One of the strategies small businesses can use to acquire and retain retail partners is optimized category management; that is, the effective managing of the vendor side of a relationship. Marketing and Customer Management expert Toby Desforges says the once lost art of retailer-vendor collaboration is back in full swing. … Continue reading Small Brands Using Software to Optimize Category Management
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