Uber Advertising Strategizes About Attention, Big Bites In Carrots by Laurie Sullivan , Staff Writer @lauriesullivan, April 11, 2025 Uber Advertising recently partnered with Lumen Research to answer questions about what drives attention on the company’s platform. Lift metrics produced the most surprising numbers, said Megan Petrie Ramm, director of Americas at Uber Advertising. The study showed that … Continue reading Uber Advertising Strategizes About Attention, Big Bites In Carrots
Tag Archives: Carrots
The Secret to Motivating Others (Without Carrots or Sticks)
Amy Drader September 6, 2021 Abstract vector created by vectorjuice – www.freepik.com My first leadership job was when I was 24. I was a Selling Manager in a large department store. I managed a 40-person retail sales team, Men’s Sportswear, and became well-versed in the customer who loves a good Polo shirt and a pair … Continue reading The Secret to Motivating Others (Without Carrots or Sticks)