Susan Tucker December 11, 2014 Did you know that email marketing continues to produce the highest ROI of just about any other digital marketing tactic? But, If you are still using old school spray-and-pray email marketing methods, you are doing it all wrong. Email is a super powerful way to nurture leads and increase sales, … Continue reading How to Win Buyers and Influence Sales Through Email Marketing
By Mark Gibson, Published November 4, 2014 This blog post is a set of behavioral rules for B2B technology buyers to follow, so as to maximize the value and the time of the hard working, honest and ethical salesperson sitting across the desk or on the phone. It will also serve to minimize the inconvenience … Continue reading Rules for Buyers During a B2B Sales Call
By Tony Zambito, Published November 4, 201 Many of us have heard of the term tunnel vision. It is usually described or defined as follows: The tendency to focus exclusively on a single or limited goal or point of view. We have seen extreme points of views in every walk of life. From politics to … Continue reading The Danger Of A Single View Of Buyers
By Eric Wittlake, Published October 17, 2014 If marketing cannot reach potential buyers, if it cannot engage them, if it cannot capture and hold their attention, even briefly, marketing will disappear. It will be like the tree that falls in a deserted forest. Of course, this would never happen… or would it? I recently attended … Continue reading The Chasm of Expectations Between B2B Marketers And Buyers
“Make your buyer the hero” is a pretty common battle cry in content marketing. Personally, I agree with it completely, and professionally, many of the best marketers in the business – even in the “Business to Business” business – have championed the concept. What often gets overlooked, though, is how heroic you actually have to … Continue reading How to Make Buyers Heroes: Mentoring Through Content Marketing
