Tag Archives: Business

Simple Tech for Small Business Owners, Part 10: How to Measure Your PPC Campaign

Paige Duffy — January 21, 2019 — January 21, 2019 cuncon / Pixabay Previously in our Simple Tech for Small Business Owners series, we talked about PPC (pay per click) advertising. This is a great method for small businesses to get ads out there since they only need to pay for ads that generate actual … Continue reading Simple Tech for Small Business Owners, Part 10: How to Measure Your PPC Campaign

Claim Your HR Seat at the Table: 4 Questions to Ask Your Business Leader Clients

Ed Muzio — January 11, 2019 Follow @edmuzio — January 11, 2019 Too often business leaders reduce HR to little more than order-takers: fill requisitions, solve employee problems, calculate compensation tables, run surveys. While beneficial, these don’t compare to your higher purpose of ensuring the organization’s talent is—and gets treated as—a strategic asset. But you … Continue reading Claim Your HR Seat at the Table: 4 Questions to Ask Your Business Leader Clients