Tag Archives: Bull

New Year, Same IAB (Interactive Advertising Bull)

by Ari Rosenberg, Featured Contributor, January 5, 2017 It’s a new year, and the Interactive Advertising Bureau  is churning out the same old BS: “Digital Ad Market Soars 20% in Q3, Approaches $18 Billion” Same old disconnected from reality quotes, too: “The momentum of advertising in mobile, digital video, and other innovative formats is undeniable,” … Continue reading New Year, Same IAB (Interactive Advertising Bull)

5 Lessons Red Bull Can Teach About How to Optimize a Facebook Page

by Kevin Ho Follow @mayoshrimpOctober 6, 2016 With death defying stunts, movie grade production quality, and a relentless drive to continually push the boundaries of how we define a brand, Red Bull has proven to be one of the 21st century’s marketing greats. Yet most marketers don’t have even close to the marketing budget that … Continue reading 5 Lessons Red Bull Can Teach About How to Optimize a Facebook Page