Tag Archives: builds

Bloomreach Builds Whitebox AI For Retailers, Integrates Media Buying With TikTok

Bloomreach AI White Label, Integrates Media With TikTok by Laurie Sullivan , Staff Writer @lauriesullivan, September 11, 2023 Most advertisers by now have heard of artificial intelligence (AI), but few have felt the full extent of its repercussions. Overhead expenses are enormous — approximately $694,000 per day for computer-hardware costs, or 36 cents per query, to … Continue reading Bloomreach Builds Whitebox AI For Retailers, Integrates Media Buying With TikTok

Apple Reportedly Builds Advertising Network Around Major League Soccer Deal

Apple Reportedly Will Build Ad Network Around Major League Soccer by Laurie Sullivan  @lauriesullivan, November 6, 2022 Apple plans to build a live television ad network in preparation for streaming Major League Soccer games, adding to the focus on search ads in the location-based app in Maps. The company agreed to expand its advertising as part … Continue reading Apple Reportedly Builds Advertising Network Around Major League Soccer Deal

How Adidas builds metaverse experiences and partnerships

Adidas’ VP of global marketing explains the strategy behind metaverse team-building and execution. Chris Wood on October 18, 2022   Adidas VP global marketing Erika Wykes-Sneyd at the DPAA Global Summit in New York. Image: DPAA. Over the last two years, iconic shoe brand Adidas has been establishing a metaverse presence by collaborating with tech … Continue reading How Adidas builds metaverse experiences and partnerships

Twitter Launches Location Spotlight, Builds Business Directory Into Platform

Twitter Launches Location Spotlight, Builds Business Directory Into Platform by Laurie Sullivan  @lauriesullivan, August 4, 2022 Local businesses with a Twitter presence may now have a good reason to set up a Professional Account. The company on Thursday announced a feature called Location Spotlight that puts business information like physical location at the top of the … Continue reading Twitter Launches Location Spotlight, Builds Business Directory Into Platform

Ericsson’s Ad-Tech Company Emodo Builds Out Suite, Expands Globally

Ericsson’s Ad-Tech Company Emodo Builds Out Suite, Expands Globally by Laurie Sullivan  @lauriesullivan, April 18, 2022 Emodo built a solution for context and creative to support brands as they create immersive mobile advertising experiences through augmented reality (AR), 5G, 3D and 360-degree video campaigns.  As 5G technology expands, brands want to build more immersive experiences, said … Continue reading Ericsson’s Ad-Tech Company Emodo Builds Out Suite, Expands Globally

Google Builds On Web Search For Retail Websites

Google Builds On Web Search For Retail Websites by Laurie Sullivan  @lauriesullivan, April 4, 2022 Google Cloud Retail Search, now available to all retailers, provides the ability to integrate Google-like search features on digital properties without the need to preprocess data, train or tune machine learning models. It is part of Product Discovery Solutions for … Continue reading Google Builds On Web Search For Retail Websites

Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness

Tom Whatley September 13, 2021 Building loyalty and awareness are top priorities for any social media marketer. And for good reason. The greater your visibility, the more your brand is in front of potential followers. By turning those fans into customers, you can create long-term advocates that spend more money and recommend you to others. … Continue reading Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness

Google Builds Integration For Programmatic Publisher Identifiers

Google Builds Integration For Programmatic Publisher Identifiers by Laurie Sullivan  @lauriesullivan, March 11, 2021 The publisher provided identifier (PPID) in Google Ad Manager has been around for years, but until now was only used for direct deals. With the end of third-party cookies, this product is getting a new life. These single-site identifiers, which are specific … Continue reading Google Builds Integration For Programmatic Publisher Identifiers

Microsoft Quietly Builds Economic Recovery Model To Support Digital Advertising, Predictive Analytics

Microsoft Quietly Builds Economic Recovery Model To Support Digital Advertising, Predictive Analytics by Laurie Sullivan  @lauriesullivan, December 18, 2020 Microsoft’s analytics team believes marketers who understand the economy better can improve search and digital media campaigns, so the company plans to integrate the reflection of real-life events into the data it publishes. This week, Joe … Continue reading Microsoft Quietly Builds Economic Recovery Model To Support Digital Advertising, Predictive Analytics

Smart & Final Builds On Ecommerce Capabilities To Run Native Ads, Improve Search

Smart & Final Builds On Ecommerce Capabilities To Run Native Ads, Improve Search by Laurie Sullivan  @lauriesullivan, July 7, 2020 Smart & Final has been building a personalized ecommerce platform on its website allowing consumers to order online and either pick up at the store or have the items delivered. The grocer initially formed a … Continue reading Smart & Final Builds On Ecommerce Capabilities To Run Native Ads, Improve Search