Tag Archives: Budgeting

How to Use the Google Ads Budget Report (+10 Can’t-Miss Budgeting Tricks)

Kristen McCormick December 19, 2021 Back in September of 2021, we were hit with a boatload of Google Ads announcements. Some were sad (so long, expanded text ads), some were unsettling (key matching behavior has “improved” ), and some were downright confusing (display campaigns anyone?). But there were some good announcements too, like the new … Continue reading How to Use the Google Ads Budget Report (+10 Can’t-Miss Budgeting Tricks)

How to think about budgeting for the marketing tech stack

In situations when budgeting is rather strict, it is important to think with the future in mind at things you might need tomorrow as well as today. Steve Petersen on November 1, 2021 Budgeting is never easy; nothing is ever certain — especially when forecasting.   That definitely applies to martech budgeting.  There are many things … Continue reading How to think about budgeting for the marketing tech stack

Budgeting, Leveraging, and Revenue Building to Grow Your Business

Angela Hausman, PhD May 10, 2021 When you run a small business, you never seem to have enough resources to do everything you’d like to grow your business. One of the resources you may find strapping your business growth is the cash needed to fund everything from salaries to product acquisition to marketing. There are … Continue reading Budgeting, Leveraging, and Revenue Building to Grow Your Business

2021 Budgeting: Making the Case for Modern Contract Management

David Parks December 3, 2020 Research firm Gartner predicts that enterprise software spend will grow 7.2% in 2021. In a recent article in ZDNet, Gartner research VP John-David Lovelock said, “Companies have more IT to do and less money to do it. As a result, CIOs are spending more in areas that will accelerate their … Continue reading 2021 Budgeting: Making the Case for Modern Contract Management

Google Advertising Adds a 2% Tax: Budgeting For the New UK Digital Services Tax

Susan Hallam September 5, 2020 Advertisers on the Google UK platform will pay an additional 2% levy on top of their advertising spend effective 1st November 2020. The new UK Digital Services Tax is a charge on revenues made by businesses that provide social media services, search engine, or online marketplaces to UK-based users. The … Continue reading Google Advertising Adds a 2% Tax: Budgeting For the New UK Digital Services Tax

Budgeting for Learning and Development? 5 Tips

Rick Lepsinger — April 2, 2018 Follow @onpoint_llc— April 2, 2018 Learning and development can play a significant role in the success of an organization by helping prepare high-potential employees for future leadership roles. It also smooths out the succession management process, minimizing disruptions and maximizing long-term performance. In fact, studies show that companies with … Continue reading Budgeting for Learning and Development? 5 Tips