Sruthi Narayanan — December 26, 2016 Follow @getzaius— December 26, 2016 We’ve discussed cart abandonment as being “Marketing 101,” and the fact that it’s critical for brands to be able to reach out the moment merchandise is left behind in a shopping cart for maximum contextual-relevance and for the biggest chance of saving the sale. … Continue reading Browse Abandonment vs. Cart Abandonment
Tag Archives: Browse
From Browse to Buy: How to Make Social Media Shoppable
by Juliet Carnoy February 21, 2016 Follow @julietcarnoyFebruary 21, 2016 Brands are intent on growing their presence on social media. By posting regularly and engaging with customers online, they increase customer loyalty and humanize their brand. For most, social serves as a channel for ensuring customer happiness and for growing their reach. While it’s indisputable … Continue reading From Browse to Buy: How to Make Social Media Shoppable
How to Win Back Shoppers Who Browse In-Store and Buy Online: Part 1
Marc HummelOctober 5, 2015 The idea of showrooming as a major threat to brick-and-mortar retailers seems to be fading. Recent research from PayPal suggests that shoppers in high-value verticals prefer researching online and then buying in the store. Other retailers such as Best Buy and Johnston & Murphy use sophisticated data-onboarding technologies to help bridge … Continue reading How to Win Back Shoppers Who Browse In-Store and Buy Online: Part 1