Tag Archives: Browse

From Browse to Buy: How to Make Social Media Shoppable

by Juliet Carnoy February 21, 2016 Follow @julietcarnoyFebruary 21, 2016 Brands are intent on growing their presence on social media. By posting regularly and engaging with customers online, they increase customer loyalty and humanize their brand. For most, social serves as a channel for ensuring customer happiness and for growing their reach. While it’s indisputable … Continue reading From Browse to Buy: How to Make Social Media Shoppable

How to Win Back Shoppers Who Browse In-Store and Buy Online: Part 1

Marc HummelOctober 5, 2015 The idea of showrooming as a major threat to brick-and-mortar retailers seems to be fading. Recent research from PayPal suggests that shoppers in high-value verticals prefer researching online and then buying in the store. Other retailers such as Best Buy and Johnston & Murphy use sophisticated data-onboarding technologies to help bridge … Continue reading How to Win Back Shoppers Who Browse In-Store and Buy Online: Part 1