Breathless Black Friday: Shoppers Wait For Discount Emails From Brands They Trust by Ray Schultz , Columnist, September 6, 2022 U.S. consumers are in a cautious mood, with 69% waiting until Black Friday and Cyber Monday (BFCM) to make some purchases, according to a survey of 2,000 U.S. consumers by LoyaltyLion. But businesses should be … Continue reading Breathless Black Friday: Shoppers Wait For Discount Emails From Brands They Trust