OfferFit can personalize more than 100 characteristics in an email with its AI technology. Mike Pastore on March 27, 2025 Customer engagement platform Braze is entering into a definitive agreement to acquire OfferFit, an AI decisioning company, for $ 325 million. AI decisioning agents autonomously experiment, learn and have the ability to deliver highly … Continue reading Braze picks up AI decisioning with OfferFit acquisition
Eligible start-ups are offered a structured four month free trial of the customer engagement platform while any company can get a 14 day free ride. Kim Davis on September 5, 2024 Customer engagement platform Braze launched two new free offerings, Braze for Startups and Braze Free Trial. These are both limited time offerings allowing … Continue reading Braze unveils new freemium offerings
Braze has released a set of solutions to help retail and e-commerce brands leverage zero- and first-party data in a no-code environment. Kim Davis on March 28, 2022 Customer engagement platform Braze has announced a new package of products under the name Braze for Commerce. Aimed at retail and e-commerce brands, Braze for Commerce seeks … Continue reading Braze for Commerce will deliver personalization powered by first-party data
Privacy Drives Uptick In B2C Marketing Spend, Braze Study Reports by Ray Schultz , January 20, 2022 B2C brands are dealing with the impending loss of third-party data and related issues by spending more: 96% are increasing their marketing budgets, with some of the money going into customer data platforms (CDPs), judging by 2022 Global … Continue reading Privacy Drives Uptick In B2C Marketing Spend, Braze Study Reports
Braze seeks to boost empathetic engagement through increased personalization. Kim Davis on July 24, 2020 Braze, the customer engagement platform, this week announced the a series of product enhancements, some of which were already on the company’s roadmap, but in Beta or with restricted availability. Through increased relevance of messaging, and improved orchestration of campaigns, … Continue reading Release Notes: Braze boosts orchestration and personalization
