A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
Columnist Brian Weiss explains why a strong brand is necessary to ensure that your SEO efforts can reach their full potential. Brian Weiss on December 4, 2017 At Google’s inception, one innovation differentiated it as a search engine: It used information gained from off-site sources to inform its estimation of the relevance, importance and … Continue reading Four brand-building activities that lay the foundation for SEO
by Eric Siu April 28, 2016April 28, 2016 What is Periscope? As you have probably heard by now, Twitter has released a new video sharing app for mobile devices. It’s called Periscope and it’s similar to the already-existing Meerkat streaming app, but with the addition of a few special features that its competitor lacks, such … Continue reading 25 Brand-Building Ways to Use Periscope – Twitter’s Live Streaming Video Apps