Tag Archives: Brains

A neuroscientist on the shifts in our media use and the effect on our brains

By Carl D. Marci   May 18, 2022 Scanning the news online, a headline catches my attention: “Man, Distracted by Electronic Device, Identified after Falling to Death at Sunset Cliffs.” The authorities identified the victim as a 33-year-old Indiana man who was visiting friends in San Diego. Witnesses said he was not watching he was … Continue reading A neuroscientist on the shifts in our media use and the effect on our brains

Sites for Service Providers: How to Sell Brains, Brawn, and Imagination on the Web

by Debi Lewis February 21, 2016 Follow @jebrawebFebruary 21, 2016 I’ll admit it: you can’t touch or hold the product I’m selling. You’ll never be able to package it, ship it, weigh it, or put it on your coffee table. I’m not selling a thing; I’m selling a service. It’s hard to sell a service, … Continue reading Sites for Service Providers: How to Sell Brains, Brawn, and Imagination on the Web

Rationally Irrational: How To Present Information To Dueling Brains

Conversion TopicsApril 25, 2015 “Man is not a rational animal, he is a rationalizing animal.” Online marketers will do well to keep this quote by science fiction writer Robert A. Heinlein in mind when doing user experience (UX) research. According to John Whalen, CEO of Brilliant Experience, UX research should be aimed at watching what … Continue reading Rationally Irrational: How To Present Information To Dueling Brains