By Carl D. Marci May 18, 2022 Scanning the news online, a headline catches my attention: “Man, Distracted by Electronic Device, Identified after Falling to Death at Sunset Cliffs.” The authorities identified the victim as a 33-year-old Indiana man who was visiting friends in San Diego. Witnesses said he was not watching he was … Continue reading A neuroscientist on the shifts in our media use and the effect on our brains
The coming of artificial intelligence to Salesforce and other marketing tools raises the question of what exactly marketers will do. Barry Levine on September 26, 2016 Last week, Einstein went to work for Salesforce. The company enlisted the name of the smartest person ever to brand its new platform-wide layer of artificial intelligence. While … Continue reading With brains like Einstein’s, who needs marketers?
by Gord Hotchkiss, Featured Contributor, September 20, 2016 On MediaPost alone in the last three months, there have been 172 articles written that have included the words “ad blockers” or “ad blocking.” That’s not really surprising, given that MediaPost covers the advertising biz, and ad blocking is killing that particular biz, to the tune of … Continue reading Why Our Brains Are Blocking Ads
by Debi Lewis February 21, 2016 Follow @jebrawebFebruary 21, 2016 I’ll admit it: you can’t touch or hold the product I’m selling. You’ll never be able to package it, ship it, weigh it, or put it on your coffee table. I’m not selling a thing; I’m selling a service. It’s hard to sell a service, … Continue reading Sites for Service Providers: How to Sell Brains, Brawn, and Imagination on the Web
Conversion TopicsApril 25, 2015 “Man is not a rational animal, he is a rationalizing animal.” Online marketers will do well to keep this quote by science fiction writer Robert A. Heinlein in mind when doing user experience (UX) research. According to John Whalen, CEO of Brilliant Experience, UX research should be aimed at watching what … Continue reading Rationally Irrational: How To Present Information To Dueling Brains