Tag Archives: Book

Three Uncomfortable Lessons About Criticism I Learned From Publishing My Book

Mars DorianAugust 19, 2015 I have a new baby. It’s about two months old, has a compelling name and is loved by me, my family, and close friends. Of course I’m talking about the new sci-fi novel: Fear The Liberator: A Space Opera Novel. I self-published on Amazon. I worked sweats and fears on that … Continue reading Three Uncomfortable Lessons About Criticism I Learned From Publishing My Book

The Guinness Book of World Records’ Greatest Salesperson’s Strategy for Generating More Business

Kristen TepperApril 7, 2015 If you’re in the auto industry or really any industry, as a salesperson, you should probably know the name Joe Girard. But in the off chance you do not, let me give you a quick background on him. He sold cars for a Chevrolet dealership for 14 years, and in that time he sold … Continue reading The Guinness Book of World Records’ Greatest Salesperson’s Strategy for Generating More Business

Book Review: “The Art Of Social Media: Power Tips For Power Users”

Peter Trapasso December 6, 2014 Current social media tips by two pros “The Art of Social Media: Power Tips for Power Users” by Guy Kawasaki and Peg Fitzpatrick is a good read that does not waste your time. Their advice is current and very accessible. I guarantee that beginners and social pros alike will learn … Continue reading Book Review: “The Art Of Social Media: Power Tips For Power Users”

A Wartime Tearjerker, A Brand-Backed Book: The Top 5 Ads Of The Week

  By Jeff Beer Kool & The Gang don’t celebrate drunk driving, Land Rover’s new thriller, Nissan’s Alaskan adventure, and more.   Just when you thought John Lewis was waddling away with the Christmas ad championship, along comes another British retailer to take things up a tearjerking notch. As the holiday ad pace picks up, … Continue reading A Wartime Tearjerker, A Brand-Backed Book: The Top 5 Ads Of The Week

Does Real-Time Marketing & Newsjacking Really Work? New Book Says Yes & Has Data To Prove It

In a Marketing Land Q&A, Spredfast’s Chris Kerns, author of “Trendology,” makes a convincing case that brands can increase their social relevance with in-the-moment messages. Martin Beck on November 4, 2014   We all know it when we see it: the real-time marketing slam dunk. Oreo’s “You Can Still Dunk in the Dark” is the … Continue reading Does Real-Time Marketing & Newsjacking Really Work? New Book Says Yes & Has Data To Prove It

HarperCollins Raises Eyebrows for Promoting Cuomo’s New Book to His Campaign Email List

The New York Daily News, Wednesday, October 22, 2014 BY Ken Lovett, NEW YORK DAILY NEWS Tuesday, October 21, 2014 Gov. Cuomo’s publisher is marketing his book to his political backers with help from his campaign. HarperCollins sent out an email Tuesday to Cuomo donors and supporters promoting the book. And it may have worked. … Continue reading HarperCollins Raises Eyebrows for Promoting Cuomo’s New Book to His Campaign Email List