Peter Trapasso December 6, 2014 Current social media tips by two pros “The Art of Social Media: Power Tips for Power Users” by Guy Kawasaki and Peg Fitzpatrick is a good read that does not waste your time. Their advice is current and very accessible. I guarantee that beginners and social pros alike will learn … Continue reading Book Review: “The Art Of Social Media: Power Tips For Power Users”
Tag Archives: Book
A Wartime Tearjerker, A Brand-Backed Book: The Top 5 Ads Of The Week
By Jeff Beer Kool & The Gang don’t celebrate drunk driving, Land Rover’s new thriller, Nissan’s Alaskan adventure, and more. Just when you thought John Lewis was waddling away with the Christmas ad championship, along comes another British retailer to take things up a tearjerking notch. As the holiday ad pace picks up, … Continue reading A Wartime Tearjerker, A Brand-Backed Book: The Top 5 Ads Of The Week
Does Real-Time Marketing & Newsjacking Really Work? New Book Says Yes & Has Data To Prove It
In a Marketing Land Q&A, Spredfast’s Chris Kerns, author of “Trendology,” makes a convincing case that brands can increase their social relevance with in-the-moment messages. Martin Beck on November 4, 2014 We all know it when we see it: the real-time marketing slam dunk. Oreo’s “You Can Still Dunk in the Dark” is the … Continue reading Does Real-Time Marketing & Newsjacking Really Work? New Book Says Yes & Has Data To Prove It
HarperCollins Raises Eyebrows for Promoting Cuomo’s New Book to His Campaign Email List
The New York Daily News, Wednesday, October 22, 2014 BY Ken Lovett, NEW YORK DAILY NEWS Tuesday, October 21, 2014 Gov. Cuomo’s publisher is marketing his book to his political backers with help from his campaign. HarperCollins sent out an email Tuesday to Cuomo donors and supporters promoting the book. And it may have worked. … Continue reading HarperCollins Raises Eyebrows for Promoting Cuomo’s New Book to His Campaign Email List
Feeling Cool About A Hot Personal Finance Book
By Allan S. Roth, Next Avenue Contributor It’s pretty rare for a personal finance book to hit the New York Times bestseller list. So, when my Next Avenue editor asked me to evaluate the latest one, The Bank on Yourself Revolution by Pamela Yellen, I welcomed the opportunity. I had reviewed the author’s earlier book, Bank on Yourself, for CBS … Continue reading Feeling Cool About A Hot Personal Finance Book
The Three Top Selling Personal Finance Books
In the recent times, there are many personal finance books available to you in lots of different selections. Once you go to the book stores, you actually just need to look into the best selling books in order to get the right books. This will help not to waste your times searching the one best … Continue reading The Three Top Selling Personal Finance Books
EBook sales overtake paperbacks
The benefits of e-books are as follows: 1 The contents of an ordinary book to TXT format for storing basically 300k left, my phone is a little bad , capacity of 64m,that is mean it can store 218 books, equivalent to a ten layers of big bookshelf, highly my height 1 meter. 2 A 300k … Continue reading EBook sales overtake paperbacks