Laura Patterson — February 3, 2020 It’s hard to be taken seriously by members of the leadership team if you can’t demonstrate a solid understanding of the business. As Marketing leaders and professionals, it’s easy to be focused and passionate about our work. However, if you’re looking to rise up through the ranks, business acumen … Continue reading Why You Need to Bolster Your Business Acumen
Arik Hanson — June 20, 2019 — June 20, 2019 If you’ve worked in the social media marketing world for more than five minutes, you know how most brands treat “engagement” on Twitter. I’ll simplify: When it comes to engagement, Twitter has become a full-on customer service channel managed by the customer service team. Just … Continue reading How Target Uses Branded Gifs to Bolster Community Engagement on Twitter
Corey Bloom — November 28, 2017 — November 28, 2017 You have a great idea for a new startup. You’ve identified a need in your industry, and have a killer product that has the potential to disrupt the market. However, gone are the days where a great idea will simply attract customers and clients. With … Continue reading Startup Marketing Growth Hacks to Bolster Your Business
Personal Branding Blog — December 2, 2016 — December 2, 2016 Holidays can be a trying time for any company. While some companies see increased profitability and patronage during this time of year, other businesses struggle with marketing, consumer interest and increasing labor costs. However, many of these issues can be eliminated by adapting your … Continue reading Using the Holiday Season to Bolster Mobile Ecommerce
by Philip Rosenstein, October 25, 2016 Ad-tech company Turn this week released Advanced Audience Insights, a new solution to analyze consumer data and create targeted segments. Using data clustering, the product looks to offer marketers real-time capabilities when defining targeting strategy. Turn had already been doing this type of cluster analyses for certain individual clients, … Continue reading Turn Launches Advanced Audience Insights To Bolster Consumer Insights
