Jessica MehringAugust 20, 2015 When it comes to content marketing, technology companies and technical service companies often struggle with two things: They don’t blog at all because they don’t think it’s effective. Their more technical employees and partners do the writing…and it’s not effective. A blog can be a very effective marketing tool for any … Continue reading How To Blog About Technology – Without Putting Your Audience To Sleep
Francesca Di MeglioAugust 18, 2015 These days it seems that every brand has a blog. From baby products to food delivery, there is no type of service or product too small or too niche that is excluded from the blogging bandwagon. But for small businesses–who often have limited resources, time, or marketing budgets–is the monthly … Continue reading To Blog or Not to Blog: A Small Business Guide
Kim GeorgeAugust 18, 2015 I’ve been blogging for over 2 years now (man does time fly) and believe me when I tell you that it has been a journey. I’ve had my ups and a lot of downs, but one thing’s for sure is that blogging…mixed with social media marketing and content marketing has been … Continue reading 5 Types of Pillar Posts to Write for Your Small Business Blog
Aaron RiddleAugust 17, 2015 We’ve all worked in certain industries where it took “months and months” of learning acronyms, processes, solutions and products to be able to speak the right language to your target audience. You begin to craft your content and over the course of a few months, you’re already getting burnt out trying … Continue reading How to Blog for Boring Industries and See Results
Rohit SrivastavAugust 15, 2015 If you are in the business of blogs or even familiar with the sphere, you would know Buzzfeed is bigger than The New York Times when it comes to traffic. Mashable, Huffington Post, Business Insider, and Lifehacker are bigger than many premier news websites when it comes to visitor counts. We … Continue reading The Rules Of Increasing User Engagement On Your Blog
Pooja LohanaAugust 12, 2015 It happens to the best of bloggers. You produce stellar content that’s helpful and easy to read. You even publish a blog post a week – or more – to prove you’re serious about blogging. You genuinely care about your audience. But sometimes, despite doing everything by the book, the traffic’s … Continue reading 13 Quick Tricks to Drive Traffic to Your Blog in Minutes
Matt BrennanAugust 11, 2015 Chances are the writing routine for your small business blog is something like this: Your workout is complete. You’ve made your coffee and stayed current on your news for the morning. Before you head off to vacuum the front room as another stellar act of procrastination, it’s time to channel your … Continue reading How To Become More Efficient Writing For Your Small Business Blog
In the first of this two-part series, columnist Daniel Faggella outlines three strategies to ensure your content speaks to your viewers to turn traffic into prospects and prospects into buyers. Daniel Faggella on August 10, 2015 Today we’re going to talk about creating a “pipeline” that serves up leads and hungry prospects to you — … Continue reading How To Create A “Lead-Generation Pipeline” With Your Blog (Part 1)
Lacy BoggsAugust 10, 2015 “I just feel like something is missing.” That’s what a potential client told me on the phone recently. She was already blogging regularly, getting pretty good traffic to her blog, lots of likes and shares on Facebook — but it wasn’t translating into sales for her. She felt like she’d done … Continue reading How to Blog to Support Your Sales Cycles
Marc GubertiAugust 7, 2015 Content has always been king, and it will continue dictating which bloggers become successful. The bloggers who write the best content are the ones who we remember, and we return to these bloggers’ blogs numerous times. Every new blogger wants to know how to become a successful blogger, and the answer … Continue reading 10 Easy-Peasy Methods To Write High Value Blog Posts
