By Diana Shi February 17, 2022 Glassdoor released its list of top companies that were ranked by Black employees as providing opportunities for career advancement. The list comes during the height of Black History Month celebrations. The research also breaks down parts of the workplace that were most satisfactory and unsatisfactory to the … Continue reading Black employees rank these 10 companies highest for career opportunities
By Damali Peterman February 16, 2022 From racial discrimination to wage gaps, and more, people of color are still left to push for equity and their right to thrive in the workplace. According to a study conducted by Coqual (formerly the Center for Talent Innovation), over half of Black employees have felt racism … Continue reading These are the 5 biggest barriers for Black professionals
By Jennifer R. Joe and Wendy K. Smith—The Conversation February 12, 2022 President Joe Biden committed the U.S. government to racial equity by issuing four executive orders on Jan. 26 that seek to curb systemic racism. In the orders, he cited the killing of George Floyd in 2020, which sparked months of protests … Continue reading 3 ways Black workers say their white colleagues and managers can support them
One-Third Of Black Friday Online Shoppers Were Fake, Study Finds by Nina Lentini , Staff Writer @Nina_Lentini, December 2, 2021 Whoah! On the heels of upbeat reports about Black Friday sales come new data that reveal that a third of all online shoppers were bots and fake users. Cybersecurity company CHEQ says 35.7% of all … Continue reading One-Third Of Black Friday Online Shoppers Were Fake, Study Finds
Chintan Zalani November 24, 2021 The period from the current Friday to the following Monday is one of the hottest times for Ecommerce. Last year, Cyber Monday was the best day ever for Ecommerce in the USA. As a B2B blogger, this shopping bonanza offers a great chance to get some of those sweet affiliate … Continue reading 3 Quick Black Friday Tips For B2B Bloggers
Michelle Palacios November 11, 2021 Anyone else amazed that it’s already November of 2021? I could have sworn (November 25, 2021) was January 1st and we’d barely made a dent in all of the possibilities a new year holds. And yet here we are, barreling towards the biggest sales weeks of the year for most … Continue reading 5 Tips to Help You Build Your Black Friday Marketing Plan ASAP
Victor Iryniuk November 10, 2021 You’re waiting for Black Friday to buy that large Smart-TV you’ve been wanting for ages, your dad is excited about getting a new tackle for fishing, your mom wouldn’t mind buying a mixer, your wife has been hinting at the Dyson set since August, and your kids are eyeing the … Continue reading Get More for Less: Sweetest Black Friday 2021 SaaS Deals
Karen Repoli November 7, 2021 Black Friday is right around the corner and your mind has probably turned to how to get your piece of the holiday market. Did you know? “It costs 16x more to nurture a new customer to the same level of revenue contributionas your existing, loyal customers.” (Francis Buttle) If your … Continue reading How to Use Psychological Triggers to Increase Black Friday Sales
The Black Friday Beat: The Best Email Cadences, And Who’s Using Them by Ray Schultz , Columnist, November 5, 2021 Brands gearing up for Black Friday should not skimp when it comes to email frequency, judging by Email is the new Black (Friday), a study from Pathwire in partnership with Ascend2. Of the email teams … Continue reading The Black Friday Beat: The Best Email Cadences, And Who’s Using Them
April Paige October 25, 2021 It’s October, and retailers are already sending emails that advise customers to shop early. But out-of-stocks and supply chain woes might not be the biggest worries during the busiest email season of the year. Your sender reputation can determine whether your email goes to the inbox or the spam folder … Continue reading Black Friday’s Coming – Is Your Sender Reputation Ready?
