March 17, 2024 Employees have a legal right to express support for Black Lives Matter at work, thanks to the NLRB A year after George Floyd’s murder, a poll found that 68% of Americans thought that employees ‘should be able to discuss racial justice issues at work.’ BY The Conversation A Home Depot store violated labor … Continue reading Employees have a legal right to express support for Black Lives Matter at work, thanks to the NLRB
AI Replaces Keywords, Gives Advertising Insight Into Black Box Data by Laurie Sullivan , Staff Writer @lauriesullivan, February 28, 2024 An AI-based platform built by developers at digital agency NetElixir now has the ability to verify performance by analyzing live stream data, then segmenting that data to identify high-, mid- and low-value customers based on their … Continue reading AI Replaces Keywords, Gives Advertising Insight Into Black Box Data
The report uses Black Americans and not African Americans because it includes a growing number of immigrants and their children. Constantine von Hoffman on February 16, 2024 Attention marketers: America’s Black population is more diverse, more reachable and more demanding than ever before, according to a new survey. The report, “The Global Black Audience,” from … Continue reading American Black consumers: More diverse, demanding and reachable than ever
By The Conversation February 06, 2024 When historian Carter Woodson created “Negro History Week” in 1926, which became “Black History Month” in 1976, he sought not to just celebrate prominent Black historical figures but to transform how white America saw and valued all African Americans. However, many issues in the history of Black Americans can … Continue reading How Black communities turned the map into a tool for justice
Without an authentic commitment to the community you want to connect with, you’re riding a pogo stick across a minefield. Constantine von Hoffman on February 5, 2024 When it comes to marketing and Black History Month, remember the words of chess grandmaster Savielly Tartakower as looked at an empty board, “The mistakes are all there, … Continue reading Black History Month: The mistakes waiting to be made
By Fatimah Gilliam February 02, 2024 I believe it is time to lift the veil on a workplace reality some white leaders, managers, and employees may find surprising. Many white people aren’t on nearly as good and friendly terms with some of the Black people they work with as they might think. In … Continue reading 3 blunt things Black people want their white coworkers to know, but won’t say to their faces
By Rodney Williams January 12, 2024 Sam Bankman Fried, former founder and CEO of cryptocurrency exchange FTX, was found guilty of wire fraud, conspiracy, and stealing as much as $10 billion in customer money. Elizabeth Holmes, founder of Theranos, is serving an 11-year sentence for fraud and conspiracy over false claims she made to … Continue reading Op-ed: Why do VCs fund founders like Sam Bankman-Fried and Elizabeth Holmes but not Black entrepreneurs?
42% of consumers begin holiday shopping on Black Friday or later, one study found. Here’s what marketers can do to capitalize. Chris Wood on November 15, 2023 Holiday shopping will soon begin — officially — the Friday after Thanksgiving, a.k.a. Black Friday. And despite fears of economic slowdowns and lingering inflation, the holiday season is … Continue reading 5 Black Friday trends marketers can act on this holiday season
By Chris Morris November 15, 2023 Black Friday 2023 is a unique shopping experience. What used to be a one-day sales extravaganza has morphed into a nearly monthlong event, where the first “Black Friday” sales started on Nov. 3. That retail sales creep might annoy traditionalists, but it’s a good opportunity for bargain-hunters or … Continue reading These early Black Friday tech deals are available now
Ace your holiday promotions with this step-by-step guide. Digital Drew SEM on September 7, 2023 Did you know? In 2022, Black Friday online sales totaled over $ 9.12 billion, and Cyber Monday sales totaled over $ 11.3 billion. Black Friday and Cyber Monday are two of the biggest shopping days of the year in the … Continue reading 4 tips to prepare for Black Friday and Cyber Monday by Digital Drew SEM
