Alabama class action lawsuit aims to take down sports betting push by Kalshi Joel Loynds Suswati Basu A class action lawsuit has been filed in Alabama against Kalshi over what the plaintiffs claim is an illegal sports wagering website. Alabama is notoriously strict with its gambling laws, with it outright banned … Continue reading Alabama class action lawsuit aims to take down sports betting push by Kalshi
BetMGM and St. Louis Blues embark on official sports betting partnership Rachael Davies Suswati Basu BetMGM is now the official sports betting partner of the National Hockey League’s St Louis Blues in a new multi-year agreement. The announcement of the new partnership between the St Louis Blues and BetMGM promises exclusive fan … Continue reading BetMGM and St. Louis Blues embark on official sports betting partnership
FanDuel fined $350,000 by Ontario regulator over failure to report suspicious betting Joel Loynds Suswati Basu FanDuel has been hit with a CAD 350,000 ($ 252,000) penalty from the Alcohol and Gaming Commission of Ontario (AGCO). The fine comes as the Canadian arm of the sports gambling giant failed to tackle match … Continue reading FanDuel fined $350,000 by Ontario regulator over failure to report suspicious betting
Are gambling markets becoming entertainment first, betting second? Rachael Davies Suswati Basu With online betting on the rise in the US and the rise of entertainment-focused prediction markets, is the identity of gambling evolving? The atmosphere of gambling is changing rapidly as more innovations enter the space. Prediction markets are encroaching on … Continue reading Are gambling markets becoming entertainment first, betting second?
Americans are expected to spend $30 billion betting on the upcoming NFL season Rachael Davies The American Gaming Association (AGA) has estimated that Americans will spend a collective $ 30 billion on NFL bets in the 2025 season. Data from the AGA estimates that Americans will wager $ 30 billion on the upcoming 2025 NFL … Continue reading Americans are expected to spend $30 billion betting on the upcoming NFL season
June 19, 2025 PepsiCo is the latest in a fast-growing club of marketers betting on Formula 1 BY John Kell PepsiCo is the latest big-name marketer to rev up alongside Formula 1, joining a growing roster of brands eager to tap into the surging popularity of the global motorsport. The snack and beverage giant recently signed … Continue reading PepsiCo is the latest in a fast-growing club of marketers betting on Formula 1
Digital-first brands are investing in brick-and-mortar — not just for sales, but for immersive brand experiences. Michele Morelli on March 5, 2025 Ecommerce may be thriving, but brick-and-mortar retail remains a critical brand touchpoint. Companies like Netflix and Wayfair are proving that physical stores aren’t just about transactions — they’re influential brand ambassadors that … Continue reading Why digital brands like Netflix and Wayfair are betting on physical stores
August 28, 2024 Why Omnicom is betting on Big Advertising Troy Ruhanen, CEO of the newly announced Omnicom Advertising Group, says scale and size is about innovation, not consolidation. BY Jeff Beer One of the world’s largest advertising holding companies has decided to lean into its size and scale. Omnicom recently announced a reorganization of its … Continue reading Why Omnicom is betting on Big Advertising
Looking for a sign that influencer marketing has truly arrived? Platforms that connect marketers with influencers are a hot commodity. Mike Pastore on July 26, 2024 A pair of influencer marketing platforms were acquired by agencies this week, in a sign the advertising industry sees a future in influencer-led strategies that’s bright enough to … Continue reading Acquisitions signal agencies are betting on influencer marketing
June 28, 2024 Why Satya Nadella and other tech titans are betting on cricket to become a new American pastime The founders and investors in Major League Cricket are tapping into the sport’s diaspora to create a new world order for T20 cricket. BY Talib Visram Cricket may be the second most-watched sport in the world, … Continue reading Why Satya Nadella and other tech titans are betting on cricket to become a new American pastime
