You may be wondering why you’d want to buy brand keywords on Amazon since results will feature your products anyway. Contributor David Hassler argues protecting your brand space is well worth the time and money. David Hassler on August 15, 2018 Advertisers are always looking for new opportunities to increase brand awareness, drive engagement … Continue reading Why you’ll benefit from fully funding your core brand terms on Amazon
Christopher Moore — August 14, 2018 Follow @cjmoore — August 14, 2018 Pexels / Pixabay A recent poll showed one thing many small business owners have in common. Around six months into a new venture, they realize that growing a successful business isn’t as easy as they thought: Even with consistent sales, scaling the business … Continue reading Could Your Business Benefit From Using a Fulfillment Center?
Nidhi Dave — May 17, 2018 Follow @itsnidhidave — May 17, 2018 The Greek philosopher Heraclitus stated, “Nothing endures but change.” The same implies for businesses, where unexpected things happen and things predicted might not. This makes it vital for startups to be flexible. Flexibility is the ability to adapt to changing environments and think … Continue reading 5 Ways to Embrace Flexibility for the Benefit of Your Startup
Brian Wallace — May 12, 2018 Follow @nowsourcing — May 12, 2018 The number of positions for chief data officer (CDO) has more than quadrupled over the last four years. As CDOs become more common, its important to understand their role and benefits they can bring to a business. One of the first CDOs was … Continue reading Can Your Business Benefit From Hiring A CDO? [Infographic]
Mladen Kresic — March 17, 2018 Follow @KRNegotiators — March 17, 2018 geralt / Pixabay Negotiations Touch Every Part of Your Life and Career It doesn’t matter whether you’re buying a car or an enterprise software system: negotiations touch every part of your life, every part of your career, and will have a major impact … Continue reading No Matter Your Role, You Can Always Benefit By Sharpening Your Negotiation Skills
Michelle Delgado — February 22, 2018 — February 22, 2018 Plenty of business owners know how to make a great product, but fewer know how to make a great website. From writing code and installing plug-ins to managing servers, domains, and security measures, running an e-commerce business can quickly start to feel like a daunting … Continue reading How E-Commerce Businesses Can Benefit From Website Builders
Diana Martinez — February 19, 2018 — February 19, 2018 You’ll know it when you see it. A compelling video advertisement. Well-crafted, smooth editing and incredibly subtle ties to its brand, product or service. These film-esque videos somehow keep your attention and, better yet, illuminate a relatable truth. This approach to video marketing goes beyond … Continue reading Artful Advertising: The Benefit to Video Storytelling
Nishadha Silva — January 25, 2018 Follow @rumblinglankan — January 25, 2018 JuralMin / Pixabay Recently my CEO shared a nice thought provoking article titled law of sh*tty click-through rates. It was a great article with a lot of great insights. The main point the article highlights is that over time all marketing strategies result … Continue reading How Small Businesses Can Benefit from Voice Search and User Experience
Shane Barker — January 3, 2018 Follow @shane_barker — January 3, 2018 Do you think social influencer marketing is for small businesses like mine? Of course, it is! But, why is Kim Kardashian going to promote my product on her Instagram? She’s not going to. Who, then? There are influencers in every niche with a … Continue reading How Your Small Business Can Benefit From Social Influencer Marketing
Google AMP: Mobile Conversions, Load Times, Click-Throughs Seem To Benefit by Laurie Sullivan , Staff Writer @lauriesullivan, October 9, 2017 Website load times increase. Conversion rates rise. Bounce rates decrease. Click-through rates jump from search to web pages. Companies have found that implementing Google Accelerated Mobile Pages (AMP) isn’t easy, but companies explain why it’s … Continue reading Google AMP: Mobile Conversions, Load Times, Click-Throughs Seem To Benefit
