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Banana Boat And Lotame Share Results From First Video Cookieless Targeting Campaign

Banana Boat And Lotame Share Results From First Video Cookieless Targeting Campaign by Laurie Sullivan  @lauriesullivan, July 13, 2022 Lotame will release data on Wednesday detailing a video campaign with Banana Boat that tests the performance and the scale of programmatic audience targeting with and without third-party cookies.  “The concept of cookieless is new, and … Continue reading Banana Boat And Lotame Share Results From First Video Cookieless Targeting Campaign