Stuart Cross — December 12, 2017 Follow @stuart_cross — December 12, 2017 As part of my research for my latest book, First & Fast, I interviewed Richard Baker, the Chairman of Whitbread plc. I had worked with Richard when he was the CEO of Boots and during our conversation Richard emphasized the importance of establishing … Continue reading How Richard Baker Put “The Chemists” Back Into Boots
Tag Archives: Baker
Ted Baker Shoppable, Retail Store Window Campaign Reflects Next-Gen Ads
by Laurie Sullivan, Staff Writer @lauriesullivan, September 20, 2016 Ted Baker’s espionage campaign using shoppable video ads launched earlier this month, making waves across the fashion world but little noise in advertising. It integrates all the bells and whistles, including Google voice and retail store window displays that send secret messages to the consumer’s phone using … Continue reading Ted Baker Shoppable, Retail Store Window Campaign Reflects Next-Gen Ads
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